The strategic consulting arm of Ameri Research offers a unique mix of deep industry experiences coupled with the strength of our proprietary research methodology. Our regular tracking of market events, state of the art statistical analytical tool, unique business models and discussion with key industry participants allow us to best address the clients’ pressing business needs. All our Consultants leading strategic consulting services hold M.B.A and Ph.D. degrees with substantial subject matter expertise. We do not stop after offering the best possible solutions to our client’s business problems, but continually guide them through their journey to business excellence.
Ameri Research Key Offerings-
Market Entry Strategy: It is now becoming increasingly critical in a globalized environment for companies to design a robust market entry strategy before entering a new geography or launching a new product in an existing market. You can engage Ameri Research as your strategic thought partner to craft a superior market entry strategic plan. It’s all different and customized across business entities. We cover the following components as part of our core market entry strategy offering.
- Market Mapping
- Customer purchase decision-making process and behavior
- Opportunity Mapping
- Pricing strategy and sensitivity analyses
- Message evaluation
- Government policies and Regulatory Scenario
Performance Reporting: Tracking brand’s performance, Market tracking, Market assessment, weekly as well as monthly brand tracking to see the competitive landscape and the trend using various data sources.
Portfolio Management: In a dynamic, complex and rapidly evolving marketplace, companies are now forced to offer consumers portfolio of products. At the same time, it’s necessary to keep the business diverse as to minimize losses and maximize the profit. Ameri Research helps its client to maintain and upgrade the portfolio strategy focusing on
- Ideating and conceptualizing right mix of products into the portfolio based on opportunities (e.g.- TA/DA based for pharma companies)
- Rationalizing to make it strategic fit
- Develop a robust competitive strategy as per the market dynamics, benchmarking the operations against the best in the business
- Micro level analysis- Providing key risk/benefit ratio for each single product/services
Program Evaluation: Ameri Research has developed a unique approach in evaluating marketing programs/initiatives and campaigns of clients. We deploy, test and control mechanisms to understand the ROI impact of each marketing program and offer recommendations. We also apply regression techniques and relevant statistical tools to assess the effectiveness of the complex and interlinked marketing programs.
Local Partner Selection: We help our clients in partner selection to expand their business franchises. We contract and liaise with financial advisors, industry experts and attorneys who we engage in the due diligence projects. We engage with screened partners with physical representation, building bridge and sharing value prepositions. Ameri Research at present provide these services at-
Message Evaluation: Ameri Research keeps consumer insights at the center of evaluating client’s product/service positioning strategy and come up with a differentiated messaging strategy amid difficult top of the message recall environment in an overcrowded and generic marketplace. We have developed a unique model to evaluate our client’s advertising/promotional messages and positioning statements. We help them understand the importance and effectiveness of their messages to target audience by defining-
- Likes or dislikes
- Persuasiveness Score
- Motivational Score
Competitive Intelligence: In a globalized world, no company enjoys a monopoly. At the same time, the millennial customers always look for an alternative. It is therefore far more important for companies to keep track of their top competitors.
Backed by a strong team of experienced associates across geographic regions, we at Ameri Research monitor competitive intensity and development and deliver comprehensive reports around:
- Competitor Profiling (Financial Performance, Product Portfolio, Current Geographical Market, Segments Catered, Distribution Network, Key Decision Maker and Strategic Initiative)
- S.W.O.T and P.E.S.T.E.L analysis to map the competitive landscape
- New Product Launch
- Pipeline Analysis
- Research and Development Landscape
- Merger and Acquisition (M&A)
- In-licensing and Out-licensing
- Tracking K.P.I
- Strategic Recommendation