U.S. Athletic Footwear Market to 2024: In-depth Market View, Key Product Categories & Technologies, Product Pipeline, Top Players & Company Share, Competitive Dynamics, End Market Mix, Technology Outlook, Growth Drivers & Restraints, Major Trends and Issues, Commercial & M&A Insights, Segment Forecast, Key Conclusions & Sector Outlook

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The U.S. athletic footwear industry estimated growth at 8 percent in 2015*, generating $17.2 billion and marking one of the best performances the industry has had in a number of years.

 

U.S athletic footwear Market was valued at $17.2 Billion in 2015 and is estimated to grow at a CAGR of over 8 % from 2016 to 2024.

 

Unit sales grew by 3 percent and average selling price by 5 percent, to $61.15. As per our analyst, there was tremendous volatility at the category level, but the overall strength of the industry was clearly evident in 2015.

 

Performance footwear, particularly running and basketball, cooled off in 2015 and we saw a rise in the more casual and retro styles. This will be an important trend to watch in 2016. The hiking shoe category has also been, and should remain, strong as we continue to see the merging of outdoor and athletic.

 

High growth in 2015 came from the $3.5 billion Classics category, which grew by 30 percent in 2015 and is capturing share from other major categories. This growth was driven by retro basketball and retro running shoes. The Classics trend is evident among all consumers, as the category showed substantial sales increases among men (+26 percent), women (+69 percent), and children (+29 percent) alike.

 

North America Major Athletic Footwear Categories, Annual 2014 vs. Annual 2015 (USD Million)

 

north-america-major-athletic-footwear-categories-annual-2014

 

Holiday 2015 Performance:

 

Athletic footwear sales peak in December 2015 holiday season, one of the best in terms of sales growth for athletic footwear. Value wise grew by 13% while unit sales by 10%. Average selling price by 3 % compared to December 2014. Classics seems to have strongest growth (63% rise in $ sales)

 

Top Athletic Footwear Brands:

 

  • Men- Nike, Adidas, New Balance
  • Women- Nike, Skechers, Asics
  • Children- Nike, Adidas, Converse

“Optimal Price Point (OPP) for Athletic Footwear”

 

Estimated Average solution cost – $ xx globally. However, with growth in demand for classics, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.

 

 

 “Technology outlook”

 

Social fitness is the buzzword. This athleisure trend has helped the acceleration of growth in demand for sports business as class-based fitness activities and other shared experiences will dominate the industry. Brands and retailers must integrate this trend into their plans. It will be necessary for them to capitalize on social fitness in order to grow in the months ahead.

Chapter 1 Methodology and Scope

  • Research Methodology
  • Research Scope & Assumptions
  • List of Data Sources

Chapter 2 Executive Summary

Chapter 3 Athletic Footwear Overview

  • Market Ecosystem
  • Key Stakeholders
  • Industry Trends & Analysis

Chapter 4 Athletic Footwear Industry Outlook

  • Market Overview
  • Market Segmentation
  • Market Size & Growth Prospects
  • Market Analysis By Classics
  • Market Analysis By Hiking/Lite Hiking
  • Market Analysis By Running/Basket Ball/
  • Market Analysis By Casual Athletics
  • Leading Brand Dynamics
  • Key Market Drivers
    • Market Driver 1
    • Market Driver2
    • Market Driver 3
  • Key Market Challenges/ Restraints
    • Market Restraint 1
    • Market Restraint 2
  • Key Market Opportunities
    • Athleisure trend
    • Social Fitness
  • Major Trends & Issues
  • Penetration & Growth Prospects
  • Industry Analysis - Porter’s
  • Athletic Footwear Market-PESTEL Analysis
  • Technology Landscape

Chapter 5: Pipeline Intelligence

  • Executive Summary
  • Upcoming/ Emerging Products and/or Solutions
  • Key R&D Trends
  • M&A Outlook

Chapter 6: Regional Market Outlook

Athletic Footwear Market Landscape by Region- 2014
  • North America Market Landscape Analysis, 2014-2024 (USD Bn)
    • U.S. Market Landscape Analysis, 2014-2024
    • Canada Market Landscape Analysis-2014-2024
  • Europe Market Landscape Analysis, 2014-2024 (USD Bn)
    • UK Market Landscape Analysis, 2014-2024
    • Germany Market Landscape Analysis, 2014-2024
    • France Market Landscape Analysis, 2014-2024
    • Italy Market Landscape Analysis, 2014-2024
    • Spain Market Landscape Analysis, 2014-2024
  • Latin America Market Landscape Analysis, 2014-2024 (USD Bn)
    • Brazil Market Landscape Analysis, 2014-2024
    • Mexico Market Landscape Analysis, 2014-2024
    • Colombia Market Landscape Analysis, 2014-2024
  • Asia Pacific Market Landscape Analysis, 2014-2024 (USD Bn)
    • Japan Market Landscape Analysis, 2014-2024
    • China Market Landscape Analysis, 2014-2024
    • India Market Landscape Analysis, 2014-2024
  • Middle East & Africa Market Landscape Analysis, 2014-2024 (USD Bn)
    • Saudi Arabia Market Landscape Analysis, 2014-2024
    • UAE Market Landscape Analysis, 2014-2024

Chapter 7: Pricing Analysis

Optimal Price Points (OPP), Indifference Price Points (IPP) and Range of Acceptable Prices (RAP) of leading brands and volume estimation by Region- 2015
  • North America Pricing Analysis (OPP, IPP, RAP and Volume Estimation- 2015)
    • U.S. Pricing Analysis-2015
    • Canada Pricing Analysis-2015
  • Europe Pricing Analysis (OPP, IPP, RAP and Volume Estimation- 2014)
    • UK Pricing Analysis-2015
    • Germany Pricing Analysis-2015
    • France Pricing Analysis-2015
    • Italy Pricing Analysis-2015
    • Spain Pricing Analysis-2015
  • Latin America Pricing Analysis (OPP, IPP, RAP and Volume Estimation- 2015)
    • Brazil Pricing Analysis-2015
    • Mexico Pricing Analysis-2015
    • Colombia Pricing Analysis-2015
  • Asia Pacific Pricing Analysis (OPP, IPP, RAP and Volume Estimation- 2015)
    • Japan Pricing Analysis-2015
    • China Pricing Analysis-2015
    • India Pricing Analysis-2015
  • Middle East & Africa Pricing Analysis (OPP, IPP, RAP and Volume Estimation- 2015)
    • Saudi Arabia Pricing Analysis-2015
    • UAE Pricing Analysis-2015

Chapter 8: Technology Outlook

  • Executive Summary
  • Technology Evolution
  • Key R&D Trends
  • Emerging Technology Analysis
  • Technology Crunch

Chapter 9: Competitive Landscape

  • NIKE
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • ADIDAS
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • NEW BALANCE
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • SKECHERS
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • ASICS
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • CONVERSE
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
List of Figures-  
  • 1 Athletic Footwear Market Segmentation
  • 2 Market Size & Growth Prospects
  • 3 Leading Brand Dynamics
  • 4 Penetration & Growth Prospects
  • 5 Industry Analysis – Porter’s
  • 6 Athletic Footwear Market – PESTEL Analysis
  • 7 Athletic Footwear Market Share by Hardware, 2015 & 2024
  • 8 Athletic Footwear Market Share by Software, 2015 & 2024
  • 9 Athletic Footwear Market Share by Service, 2015 & 2024
  • 10 Athletic Footwear Market Share by Industry Vertical, 2015 & 2024
  • 11 Athletic Footwear Market Share by Region, 2015 & 2024

Key Insights Addressed:  

  • Defining market size from 2014 to 2015.
  • Estimating market growth till 2024 and consequence market forecast.
  • Identifying market drivers, restraints & future opportunities and allowing decision-maker with a range of possible outcomes and the probabilities that will occur for any choice of action.
  • Market segments and regions that will drive or lead market growth.
  • Defining Optimal Price Point (OPP) which will be accepted and recommended by maximum customers.
  • A bird’s-eye view of competitive landscape and the key market players.
  • Key strategic growth driver adopted by market players. In-depth analysis of their strategies and implication on competition & growth.
  Key Findings:  
  • The U.S. athletic footwear industry estimated growth at 8 percent in 2015*, generating $17.2 billion and marking one of the best performances the industry has had in a number of years.
  • Performance footwear, particularly running and basketball, cooled off in 2015 and we saw a rise in the more casual and retro styles.
  • High growth in 2015 came from the $3.5 billion Classics category, which grew by 30 percent in 2015 and is capturing share from other major categories.
  • Athleisure trend has helped the acceleration of growth in demand for sports business as class-based fitness activities and other shared experiences will dominate the industry.

Ameri Research implies a unique methodology of published information and primary research to bring key insights to customer decision making process. Our analytics model helps us to understand the structured and unstructured information from various sources. Key steps involves in the process are as below-

    1. Analyzing Published Information- Access to large pool of paid and unpaid published information via different sources and analyzing market trend.
    2. Setting Foundation- Input from analysis of secondary sources set our foundation to market analysis and helps in setting the scope for further research. Setting the scope involves Ameri Research proprietary statistical model, discussion with industry leaders, internal brain storming, key discussion pointers from various forums etc.
    3. Need Gap Analysis- Defining the gap between our scope and availability of information.
    4. KOL Panel Discussion- Focused Group Discussion with a structured discussion guide to fine tune the gap and deriving the factors driving/restraining the market trend.
    5. Quantitative Research- Sampling large number of industry players, Education/Research Institutes, Government bodies, NGOs, Individual acclaimed researchers and conducting primary interview with a structured questionnaire.
    6. Data Triangulation- We applies bottom-up demand approach or top-down estimation or a combined approach to triangulate the data points.
    7. Analyst Comment- Each of our analyst carry large pool of experience from domain perspective and add their value which are directional in nature
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Description

The U.S. athletic footwear industry estimated growth at 8 percent in 2015*, generating $17.2 billion and marking one of the best performances the industry has had in a number of years.

 

U.S athletic footwear Market was valued at $17.2 Billion in 2015 and is estimated to grow at a CAGR of over 8 % from 2016 to 2024.

 

Unit sales grew by 3 percent and average selling price by 5 percent, to $61.15. As per our analyst, there was tremendous volatility at the category level, but the overall strength of the industry was clearly evident in 2015.

 

Performance footwear, particularly running and basketball, cooled off in 2015 and we saw a rise in the more casual and retro styles. This will be an important trend to watch in 2016. The hiking shoe category has also been, and should remain, strong as we continue to see the merging of outdoor and athletic.

 

High growth in 2015 came from the $3.5 billion Classics category, which grew by 30 percent in 2015 and is capturing share from other major categories. This growth was driven by retro basketball and retro running shoes. The Classics trend is evident among all consumers, as the category showed substantial sales increases among men (+26 percent), women (+69 percent), and children (+29 percent) alike.

 

North America Major Athletic Footwear Categories, Annual 2014 vs. Annual 2015 (USD Million)

 

north-america-major-athletic-footwear-categories-annual-2014

 

Holiday 2015 Performance:

 

Athletic footwear sales peak in December 2015 holiday season, one of the best in terms of sales growth for athletic footwear. Value wise grew by 13% while unit sales by 10%. Average selling price by 3 % compared to December 2014. Classics seems to have strongest growth (63% rise in $ sales)

 

Top Athletic Footwear Brands:

 

  • Men- Nike, Adidas, New Balance
  • Women- Nike, Skechers, Asics
  • Children- Nike, Adidas, Converse

“Optimal Price Point (OPP) for Athletic Footwear”

 

Estimated Average solution cost – $ xx globally. However, with growth in demand for classics, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.

 

 

 “Technology outlook”

 

Social fitness is the buzzword. This athleisure trend has helped the acceleration of growth in demand for sports business as class-based fitness activities and other shared experiences will dominate the industry. Brands and retailers must integrate this trend into their plans. It will be necessary for them to capitalize on social fitness in order to grow in the months ahead.

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