The Traffic Road Marking Coatings Market was valued at $5.01Billion in 2018 and is forecast to grow at a modest5.9 % CAGR between2018 and 2025, culminating in 2026 global sales of $7.2Billion.
Traffic road marking coatings playing a crucial role in sustaining road safety, specifically more than three-lane highways. These coatings support to the driver for smooth movement of traffic, so, that it can reduce the maximum number of road accidents. Rising expenditure on infrastructure progress for building new highways and attention to repair & maintenance procedures are anticipated to be the important factors for the global market. The industry not only concerned with new highway construction operation but also focus on how to maintain the highway road, which moves the demand for recoating. The market has observed the growing funds in smart street marking structures and machines that support to reporting the driving conditions, Vehicle speed, and temperature which is cooperating it to the Moving vehicle sensor system. Basically, Paint is broadly used for parking space, travel lane, and loading zone marks. The thermoplastic coat is a hot melt marking coat which is used for retroflector and long life. So, these coatings help to mark theroads,identify the curb of the road, traffic lanes, stop bars, crosswalks and increase the public as well as drivers safety.It also provides warnings, controls the driver, guides the driver and gives the correct information. Many producer developing temperature sensitive paints which a driver can easily identify the road mark in any climate condition like heavy rains and snowfall. Increasing demand in the markings of private and public parking spaces is projected to propel the market growth.
“Optimal Price Point (OPP) for Global Traffic Road Marking Coatings”
Estimated Average product/ service cost – $ xx globally. However, with improving access and availability of options, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.
Due to the wide array of products available in the market, pricing, positioning, and sales channel optimization play a vital role in the success of a product. On average, in the China Global Traffic Road Marking Coatings are available at USD xxx- USD xxxx. However, high-end products are available at much higher prices. The prices in emerging countries and developed countries vary significantly due to the difference in purchasing power and availability of latest products.
Global Traffic Road Marking Coatings Market by “Product Categories”
We have segmented the Global Traffic Road Marking Coatings based on Product categories as Paints, Thermoplastic, Preformed Polymer Tape, Epoxy.
We have observedthe rapid growth of Traffic Road Marking Coatings followed by Thermoplastic segment and is projected to reach 550.0-kilo tones over the forecast period. These Coatings are present in different color. So, these are easy to symbolize, identify the parking area of the heavy vehicle, important for short period marking and good reflection properties. Thermoplastic is also quickly attached in road surface and having wear resistance.
We have also noticed the significant growth of Traffic Road Marking Coatings followed by Paints having 45.5% of total revenue in 2018 which expects to grow by shares during the forecast period.
Global Traffic Road Marking Coatings Market by “Application”
We have segmented the Global Traffic Road Marking Coatings market based on Application asRoad Marking Lines and Road Marking Labels.
We have observed that Traffic Road Marking Coatingsmarket dominated worldwide by the Road Marking Lines segmentinthe market witha healthy global share over the forecast period. This segment helps to road user by informing, guiding, warning, and controlling. It also symbolizes the bicycle lanes, bus stops, restricted areas, walkways, and maintain vehicle speed.
North America and Europe accounted for the maximum revenue share of over xx% in 2018 due to increased demand of Global Traffic Road Marking Coatings materials followed by EU- Top 5 countries contribute $X.6 Billion in 2018 and expected to reach $x.5 Billion by 2026.
The rapid growth of their moplasticand availability of Global Traffic Road Marking Coatings materials option create an impact in developing countries for the demand for motorway marking and traffic paints.The emerging country like India has increased from 14 km per day in 2016 to around 32 km per day in 2018. Such a massive increase in highway building activities, coupled with maintenance activities is anticipated to support the regional market growth over the forecast period. The North American government has been announced to develop the Highway road infrastructure, increasing sales, and empowering the development of strong, high-performance products with higher visibility and skid resistance. According to EURF (European Union Road Federation) is continuously is dynamically investigating to develop standard endorsements to minimize the highway mortality rate.
“Competitive Landscape”and “Merger& Acquisition Insights”
The key market participantsAutomark Technologies Sherwin-Williams Company, Geveko Markings, Ennis-Flint, Crown Technologies, Dow Chemical Company, Asian Paints, Surya Min Chem (SMC), SealMaster, The 3M Company,andSwarco AGare few major players in Global Traffic Road Marking Coatings markets. TheGlobal Traffic Road Marking Coatings market is fragmented with a large number of global & local players. Merger &Acquisitions, collaborations & new products launch are some of the major strategies adopted by key market players. Apart from this innovation& new product development are a major focus area for dominant companies.
Global Traffic Road Marking Coatings Market by Product categories(Revenue, Million, 2018 – 2026)
- Preformed Polymer Tape
Global Traffic Road Marking Coatings Market by Application Type (Revenue, Million, 2018 – 2026)
- Road Marking Lines
- Road Marking Labels
Global Traffic Road Marking Coatings Market Regional Outlook (Revenue, USD Million, 2018-2026)
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
- South Africa
- Saudi Arabia
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