Global Traffic Road Marking Coatings Market Outlook To 2026: In-Depth Market Overview, Key products (Paints, Thermoplastic, Preformed Polymer Tape, Epoxy), Application (Road Marking Lines, Road Marking Labels), Regional Segmentation, Pricing Analysis, Pipeline Analysis, Competitive Dynamics, M&A Insights, Segment Forecast, and Conclusion

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The Traffic Road Marking Coatings Market was valued at $5.01Billion in 2018 and is forecast to grow at a modest5.9 % CAGR between2018 and 2025, culminating in 2026 global sales of $7.2Billion.

 

Traffic road marking coatings playing a crucial role in sustaining road safety, specifically more than three-lane highways. These coatings support to the driver for smooth movement of traffic, so, that it can reduce the maximum number of road accidents. Rising expenditure on infrastructure progress for building new highways and attention to repair & maintenance procedures are anticipated to be the important factors for the global market. The industry not only concerned with new highway construction operation but also focus on how to maintain the highway road, which moves the demand for recoating. The market has observed the growing funds in smart street marking structures and machines that support to reporting the driving conditions, Vehicle speed, and temperature which is cooperating it to the Moving vehicle sensor system. Basically, Paint is broadly used for parking space, travel lane, and loading zone marks. The thermoplastic coat is a hot melt marking coat which is used for retroflector and long life. So, these coatings help to mark theroads,identify the curb of the road, traffic lanes, stop bars, crosswalks and increase the public as well as drivers safety.It also provides warnings, controls the driver, guides the driver and gives the correct information. Many producer developing temperature sensitive paints which a driver can easily identify the road mark in any climate condition like heavy rains and snowfall. Increasing demand in the markings of private and public parking spaces is projected to propel the market growth.

Traffic Road Marking Coatings Market

 

Pricing Analysis

 

“Optimal Price Point (OPP) for Global Traffic Road Marking Coatings”

 

Estimated Average product/ service cost – $ xx globally. However, with improving access and availability of options, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.

 

Due to the wide array of products available in the market, pricing, positioning, and sales channel optimization play a vital role in the success of a product. On average, in the China Global Traffic Road Marking Coatings are available at USD xxx- USD xxxx. However, high-end products are available at much higher prices. The prices in emerging countries and developed countries vary significantly due to the difference in purchasing power and availability of latest products.

 

Global Traffic Road Marking Coatings Market by “Product Categories”

 

We have segmented the Global Traffic Road Marking Coatings based on Product categories as Paints, Thermoplastic, Preformed Polymer Tape, Epoxy.

 

We have observedthe rapid growth of Traffic Road Marking Coatings followed by Thermoplastic segment and is projected to reach 550.0-kilo tones over the forecast period. These Coatings are present in different color. So, these are easy to symbolize, identify the parking area of the heavy vehicle, important for short period marking and good reflection properties. Thermoplastic is also quickly attached in road surface and having wear resistance.

 

We have also noticed the significant growth of Traffic Road Marking Coatings followed by Paints having 45.5% of total revenue in 2018 which expects to grow by shares during the forecast period.

 

Global Traffic Road Marking Coatings Market by “Application”

 

We have segmented the Global Traffic Road Marking Coatings market based on Application asRoad Marking Lines and Road Marking Labels.

 

We have observed that Traffic Road Marking Coatingsmarket dominated worldwide by the Road Marking Lines segmentinthe market witha healthy global share over the forecast period. This segment helps to road user by informing, guiding, warning, and controlling. It also symbolizes the bicycle lanes, bus stops, restricted areas, walkways, and maintain vehicle speed.

 

Regional Segmentation

 

North America and Europe accounted for the maximum revenue share of over xx% in 2018 due to increased demand of Global Traffic Road Marking Coatings materials followed by EU- Top 5 countries contribute $X.6 Billion in 2018 and expected to reach $x.5 Billion by 2026.

 

The rapid growth of their moplasticand availability of Global Traffic Road Marking Coatings materials option create an impact in developing countries for the demand for motorway marking and traffic paints.The emerging country like India has increased from 14 km per day in 2016 to around 32 km per day in 2018. Such a massive increase in highway building activities, coupled with maintenance activities is anticipated to support the regional market growth over the forecast period. The North American government has been announced to develop the Highway road infrastructure, increasing sales, and empowering the development of strong, high-performance products with higher visibility and skid resistance. According to EURF (European Union Road Federation) is continuously is dynamically investigating to develop standard endorsements to minimize the highway mortality rate.

 

“Competitive Landscape”and “Merger& Acquisition Insights”

 

The key market participantsAutomark Technologies Sherwin-Williams Company, Geveko Markings, Ennis-Flint, Crown Technologies, Dow Chemical Company, Asian Paints, Surya Min Chem (SMC), SealMaster, The 3M Company,andSwarco AGare few major players in Global Traffic Road Marking Coatings markets. TheGlobal Traffic Road Marking Coatings market is fragmented with a large number of global & local players. Merger &Acquisitions, collaborations & new products launch are some of the major strategies adopted by key market players. Apart from this innovation& new product development are a major focus area for dominant companies.

 

Market Segmentation

 

Global Traffic Road Marking Coatings Market by Product categories(Revenue, Million, 2018 – 2026)

  • Paints
  • Thermoplastic
  • Preformed Polymer Tape
  • Epoxy

 

Global Traffic Road Marking Coatings Market by Application Type (Revenue, Million, 2018 – 2026)

 

  • Road Marking Lines
  • Road Marking Labels

 

Global Traffic Road Marking Coatings Market Regional Outlook (Revenue, USD Million, 2018-2026)

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
  • Latin America
    • Brazil
    • Mexico
    • Columbia
  • Middle East and Africa
    • South Africa
    • Saudi Arabia

 

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Chapter 1 Methodology and Scope

  • Research Methodology
  • Research Scope & Assumptions
  • List of Data Sources

Chapter 2 Executive Summary

Chapter 3 Traffic Road Marking Coatings Market Overview

  • Market Ecosystem
  • Key Stakeholders
  • Industry Trends & Analysis

Chapter 4 Traffic Road Marking Coatings Trend Outlook

  • Market Overview
  • Market Segmentation
  • Market Size and Growth Prospects
  • Leading Brand Dynamics
  • Key Market Drivers
    • Increasing need for road safety and maintenance
    • Rising road infrastructure spending
  • Key Market Challenges
  • Lack of Reimbursement
  • Low maintenance & repainting initiatives in developing countries
  • Key Opportunities Prioritized
  • Industry Analysis - Porter’s
  • Traffic Road Marking Coatings Market-PESTEL Analysis

Chapter 5: -Traffic Road Marking Coatings Market by “Product Categories” (USD Million)

Traffic Road Marking Coatings Market Landscape by Product Categories - 2018-2026
  • Paints
    • Market Landscape Analysis, 2018-2026
  • Thermoplastic
    • Market Landscape Analysis, 2018-2026
  • Preformed Polymer Tape
    • Market Landscape Analysis, 2018-2026
  • Epoxy
    • Market Landscape Analysis, 2018-2026

Chapter 7: -Traffic Road Marking Coatings Market by “Application” (USD Million)

Traffic Road Marking Coatings Market Landscape by Application- 2018-2026
  • Road Marking Lines
    • Market Landscape Analysis, 2018-2026
  • Road Marking Labels
    • Market Landscape Analysis, 2018-2026

Chapter 8: Regional Market Outlook

Traffic Road Marking Coatings Market Landscape by Region- 2018
  • North America Market Landscape Analysis, 2018-2026 (USD Mn)
    • U.S. Market Landscape Analysis, 2018-2026
    • Canada Market Landscape Analysis-2018-2026
  • Europe Market Landscape Analysis, 2018-2026 (USD Mn)
    • UK Market Landscape Analysis, 2018-2026
    • Germany Market Landscape Analysis, 2018-2026
    • France Market Landscape Analysis, 2018-2026
    • Italy Market Landscape Analysis, 2018-2026
    • Spain Market Landscape Analysis, 2018-2026
  • Latin America Market Landscape Analysis, 2018-2026 (USD Mn)
    • Brazil Market Landscape Analysis, 2018-2026
    • Mexico Market Landscape Analysis, 2018-2026
    • Colombia Market Landscape Analysis, 2018-2026
  • Asia Pacific Market Landscape Analysis, 2018-2026 (USD Mn)
    • Japan Market Landscape Analysis, 2018-2026
    • China Market Landscape Analysis, 2018-2026
    • India Market Landscape Analysis, 2018-2026
  • Middle East & Africa Market Landscape Analysis, 2018-2026 (USD Mn)
    • Saudi Arabia Market Landscape Analysis, 2018-2026
    • South Africa Market Landscape Analysis, 2018-2026
 

Chapter 9: Pricing Analysis

Optimal Price Points (OPP), Indifference price points (IPP) and Range of Acceptable Prices and (RAP) of leading brands by Region- 2018
  • North America Pricing Analysis (OPP, IPP, and RAP - 2018)
    • U.S. Pricing Analysis-2018
    • Canada Pricing Analysis-2018
  • Europe Pricing Analysis (OPP, IPP, and RAP - 2018)
    • UK Pricing Analysis-2018
    • Germany Pricing Analysis-2018
    • France Pricing Analysis-2018
    • Italy Pricing Analysis-2018
    • Spain Pricing Analysis-2018
  • Latin America Pricing Analysis (OPP, IPP, and RAP - 2018)
    • Brazil Pricing Analysis-2018
    • Mexico Pricing Analysis-2018
    • Colombia Pricing Analysis-2018
  • Asia Pacific Pricing Analysis (OPP, IPP, and RAP - 2018)
    • Japan Pricing Analysis-2018
    • China Pricing Analysis-2018
    • India Pricing Analysis-2018
  • Middle East Pricing Analysis (OPP, IPP, and RAP - 2018)
    • Saudi Arabia Pricing Analysis-2018
    • South Africa Pricing Analysis-2018

Chapter 10: Traffic Road Marking Coatings Pipeline Analysis

  • Executive Summary
  • Late Stage Pipeline analysis
  • Key R&D trends

Chapter 11: Traffic Road Marking Coatings Merger &Acquisition Outlook

  • Factors driving M&A in Traffic Road Marking Coatings market
  • Key trends and future outlook

Chapter 12: Competitive Landscape

  • Automark Technologies Sherwin-Williams Company
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Geveko Markings
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Ennis-Flint
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Crown Technologies
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Dow Chemical Company
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Asian Paints
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Surya Min Chem (SMC)
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
 

List of Tables

 
  • TABLE 1 Traffic Road Marking Coatings Market - Industry Snapshot & Key Buying Criteria, 2018 - 2026
  • TABLE 2 Global Traffic Road Marking Coatings Market, 2018 – 2026
  • TABLE 3 Global Traffic Road Marking Coatings Market Analysis by Product-2018
  • TABLE 4Global Traffic Road Marking Coatings Market Analysis by Technology-2018
  • TABLE 5 Global Traffic Road Marking Coatings Market Analysis by Application-2018
  • TABLE 7 Global Traffic Road Marking Coatings Market Analysis by Geography-2018
  • TABLE 8Global Traffic Road Marking Coatings Market Analysis by Leading Brands-2018
  • TABLE 9Traffic Road Marking Coatings Market - Key market driver analysis
  • TABLE 10Traffic Road Marking Coatings Market - Key market restraint analysis
  • TABLE 11North America Market Traffic Road Marking Coatings Landscape Analysis, 2018-2026 (USD Mn)
  • TABLE 12U.S. Traffic Road Marking Coatings Market Landscape Analysis, 2018-2026
  • TABLE 13Canada Traffic Road Marking Coatings Market Landscape Analysis, 2018-2026
  • TABLE 14Europe Traffic Road Marking Coatings Market Landscape Analysis, 2018-2026 (USD Mn)
  • TABLE 15U.K Traffic Road Marking Coatings Market Landscape Analysis, 2018-2026
  • TABLE 16 Germany Traffic Road Marking Coatings Market Landscape Analysis, 2018-2026
  • TABLE 17 France Traffic Road Marking Coatings Market Landscape Analysis, 2018-2026
  • TABLE 18 Italy Traffic Road Marking Coatings Market Landscape Analysis, 2018-2026
  • TABLE 19 Spain Traffic Road Marking Coatings Market Landscape Analysis, 2018-2026
  • TABLE 20Latin America Traffic Road Marking Coatings Market Landscape Analysis, 2018-2026 (USD Mn)
  • TABLE 21 Brazil Traffic Road Marking Coatings Market Landscape Analysis, 2018-2026
  • TABLE 22 Mexico Traffic Road Marking Coatings Market Landscape Analysis, 2018-2026
  • TABLE 20 Colombia Traffic Road Marking Coatings Market Landscape Analysis, 2018-2026
  • TABLE 21 Asia PacificTraffic Road Marking Coatings Market Landscape Analysis, 2018-2026 (USD Mn)
  • TABLE 22Japan Traffic Road Marking Coatings Market Landscape Analysis, 2018-2026
  • TABLE 23China Traffic Road Marking Coatings Market Landscape Analysis, 2018-2026
  • TABLE 24 India Traffic Road Marking Coatings Market Landscape Analysis, 2018-2026
  • TABLE 25North America Pricing Analysis
  • TABLE 26 North America Pricing Analysis (OPP, IPP, and RAP- 2018)
  • TABLE 27 U.S. Pricing Analysis-2018
  • TABLE 28 Canada Pricing Analysis-2018
  • TABLE 29 Europe Pricing Analysis (OPP, IPP, and RAP- 2018)
  • TABLE 30 U.K Pricing Analysis-2018
  • TABLE 31 Germany Pricing Analysis-2018
  • TABLE 32 France Pricing Analysis-2018
  • TABLE 33 Italy Pricing Analysis-2018
  • TABLE 34 Spain Pricing Analysis-2018
  • TABLE 35 Latin America Pricing Analysis (OPP, IPP, and RAP- 2018)
  • TABLE 36 Brazil Pricing Analysis-2018
  • TABLE 37 Mexico Pricing Analysis-2018
  • TABLE 38 Colombia Pricing Analysis-2018
  • TABLE 39 Asia Pacific Pricing Analysis (OPP, IPP, and RAP- 2018)
  • TABLE 40 Japan Pricing Analysis-2018
  • TABLE 41 China Pricing Analysis-2018
  • TABLE 42 India Pricing Analysis-2018
  • TABLE 43 Middle East Pricing Analysis (OPP, IPP, and RAP- 2018)
  • TABLE 44 Saudi Arabia Pricing Analysis-2018
  • TABLE 45 South Africa Pricing Analysis-2018
 

List of Figures

 
  • 1 Traffic Road Marking Coatings Market Segmentation
  • 2 Market Size & Growth Prospects
  • 3 Leading Brand Dynamics
  • 4 Penetration & Growth Prospects
  • 5 Industry Analysis – Porter’s
  • 6 Traffic Road Marking Coatings Market – PESTEL Analysis
  • 7Traffic Road Marking Coatings Market Share by Product Type, 2018-2026
  • 8Traffic Road Marking Coatings Market Share by Cell Type, 2018-2026
  • 9 Traffic Road Marking Coatings Market Share by Technique, 2018-2026
  • 10 Traffic Road Marking Coatings Market Share by Application, 2018-2026
  • 11 Traffic Road Marking Coatings Market Share by End-Use, 2018-2026
  • 12 Traffic Road Marking Coatings Market Share by Region, 2018-2026

Key Insights Addressed:  

  • Defining market size from 2018 to 2026.
  • Estimating market growth till 2026 and consequence market forecast.
  • Identifying market drivers, restraints & future opportunities and allowing decision-maker with a range of possible outcomes and the probabilities that will occur for any choice of action.
  • Market segments and regions that will drive or lead market growth.
  • Defining Optimal Price Point (OPP) which will be accepted and recommended by maximum customers.
  • A bird’s-eye view of the competitive landscape and the key market players.
  • Key strategic growth driver adopted by market players. In-depth analysis of their strategies and implication on competition & growth.
    Key Findings:  
  • The Traffic Road Marking Coatings Market was valued at $5.01 Billion in 2018 and is forecast to grow at a modest 5.9 % CAGR between 2018 and 2025, culminating in 2026 global sales of $7.2 Billion.
  • Traffic road marking coatings playing a crucial role in sustaining road safety, specifically more than three-lane highways. These coatings support to the driver for smooth movement of traffic, so, that it can reduce a maximum number of road accidents.
  • We have segmented the Global Traffic Road Marking Coatings based on Product categories as Paints, Thermoplastic, Preformed Polymer Tape, Epoxy.
  • We have segmented the Global Traffic Road Marking Coatings market based on Application as Road Marking Lines and Road Marking Labels.
  • The key market participants includeAutomark Technologies Sherwin-Williams Company, Geveko Markings, Ennis-Flint, Crown Technologies, Dow Chemical Company, Asian Paints, Surya Min Chem (SMC), SealMaster, The 3M Company, and Swarco AG.

Ameri Research implies a unique methodology of published information and primary research to bring key insights to customer decision making process. Our analytics model helps us to understand the structured and unstructured information from various sources. Key steps involves in the process are as below-

  1. Analyzing Published Information- Access to large pool of paid and unpaid published information via different sources and analyzing market trend.
  2. Setting Foundation- Input from analysis of secondary sources set our foundation to market analysis and helps in setting the scope for further research. Setting the scope involves Ameri Research proprietary statistical model, discussion with industry leaders, internal brainstorming, key discussion pointers from various forums etc.
  3. Need Gap Analysis- Defining the gap between our scope and availability of information.
  4. KOL Panel Discussion- Focused Group Discussion with a structured discussion guide to fine tune the gap and deriving the factors driving/restraining the market trend.
  5. Quantitative Research- Sampling large number of industry players, Education/Research Institutes, Government bodies, NGOs, Individual acclaimed researchers and conducting the primary interview with a structured questionnaire.
  6. Data Triangulation- We apply bottom-up demand approach or top-down estimation or a combined approach to triangulate the data points.
  7. Analyst Comment- Each of our analysts carries large pool of experience from domain perspective and add their value which is directional in nature
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Description

The Traffic Road Marking Coatings Market was valued at $5.01Billion in 2018 and is forecast to grow at a modest5.9 % CAGR between2018 and 2025, culminating in 2026 global sales of $7.2Billion.

 

Traffic road marking coatings playing a crucial role in sustaining road safety, specifically more than three-lane highways. These coatings support to the driver for smooth movement of traffic, so, that it can reduce the maximum number of road accidents. Rising expenditure on infrastructure progress for building new highways and attention to repair & maintenance procedures are anticipated to be the important factors for the global market. The industry not only concerned with new highway construction operation but also focus on how to maintain the highway road, which moves the demand for recoating. The market has observed the growing funds in smart street marking structures and machines that support to reporting the driving conditions, Vehicle speed, and temperature which is cooperating it to the Moving vehicle sensor system. Basically, Paint is broadly used for parking space, travel lane, and loading zone marks. The thermoplastic coat is a hot melt marking coat which is used for retroflector and long life. So, these coatings help to mark theroads,identify the curb of the road, traffic lanes, stop bars, crosswalks and increase the public as well as drivers safety.It also provides warnings, controls the driver, guides the driver and gives the correct information. Many producer developing temperature sensitive paints which a driver can easily identify the road mark in any climate condition like heavy rains and snowfall. Increasing demand in the markings of private and public parking spaces is projected to propel the market growth.

Traffic Road Marking Coatings Market

 

Pricing Analysis

 

“Optimal Price Point (OPP) for Global Traffic Road Marking Coatings”

 

Estimated Average product/ service cost – $ xx globally. However, with improving access and availability of options, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.

 

Due to the wide array of products available in the market, pricing, positioning, and sales channel optimization play a vital role in the success of a product. On average, in the China Global Traffic Road Marking Coatings are available at USD xxx- USD xxxx. However, high-end products are available at much higher prices. The prices in emerging countries and developed countries vary significantly due to the difference in purchasing power and availability of latest products.

 

Global Traffic Road Marking Coatings Market by “Product Categories”

 

We have segmented the Global Traffic Road Marking Coatings based on Product categories as Paints, Thermoplastic, Preformed Polymer Tape, Epoxy.

 

We have observedthe rapid growth of Traffic Road Marking Coatings followed by Thermoplastic segment and is projected to reach 550.0-kilo tones over the forecast period. These Coatings are present in different color. So, these are easy to symbolize, identify the parking area of the heavy vehicle, important for short period marking and good reflection properties. Thermoplastic is also quickly attached in road surface and having wear resistance.

 

We have also noticed the significant growth of Traffic Road Marking Coatings followed by Paints having 45.5% of total revenue in 2018 which expects to grow by shares during the forecast period.

 

Global Traffic Road Marking Coatings Market by “Application”

 

We have segmented the Global Traffic Road Marking Coatings market based on Application asRoad Marking Lines and Road Marking Labels.

 

We have observed that Traffic Road Marking Coatingsmarket dominated worldwide by the Road Marking Lines segmentinthe market witha healthy global share over the forecast period. This segment helps to road user by informing, guiding, warning, and controlling. It also symbolizes the bicycle lanes, bus stops, restricted areas, walkways, and maintain vehicle speed.

 

Regional Segmentation

 

North America and Europe accounted for the maximum revenue share of over xx% in 2018 due to increased demand of Global Traffic Road Marking Coatings materials followed by EU- Top 5 countries contribute $X.6 Billion in 2018 and expected to reach $x.5 Billion by 2026.

 

The rapid growth of their moplasticand availability of Global Traffic Road Marking Coatings materials option create an impact in developing countries for the demand for motorway marking and traffic paints.The emerging country like India has increased from 14 km per day in 2016 to around 32 km per day in 2018. Such a massive increase in highway building activities, coupled with maintenance activities is anticipated to support the regional market growth over the forecast period. The North American government has been announced to develop the Highway road infrastructure, increasing sales, and empowering the development of strong, high-performance products with higher visibility and skid resistance. According to EURF (European Union Road Federation) is continuously is dynamically investigating to develop standard endorsements to minimize the highway mortality rate.

 

“Competitive Landscape”and “Merger& Acquisition Insights”

 

The key market participantsAutomark Technologies Sherwin-Williams Company, Geveko Markings, Ennis-Flint, Crown Technologies, Dow Chemical Company, Asian Paints, Surya Min Chem (SMC), SealMaster, The 3M Company,andSwarco AGare few major players in Global Traffic Road Marking Coatings markets. TheGlobal Traffic Road Marking Coatings market is fragmented with a large number of global & local players. Merger &Acquisitions, collaborations & new products launch are some of the major strategies adopted by key market players. Apart from this innovation& new product development are a major focus area for dominant companies.

 

Market Segmentation

 

Global Traffic Road Marking Coatings Market by Product categories(Revenue, Million, 2018 – 2026)

  • Paints
  • Thermoplastic
  • Preformed Polymer Tape
  • Epoxy

 

Global Traffic Road Marking Coatings Market by Application Type (Revenue, Million, 2018 – 2026)

 

  • Road Marking Lines
  • Road Marking Labels

 

Global Traffic Road Marking Coatings Market Regional Outlook (Revenue, USD Million, 2018-2026)

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
  • Latin America
    • Brazil
    • Mexico
    • Columbia
  • Middle East and Africa
    • South Africa
    • Saudi Arabia

 

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