The global Stevia Market was valued at $405.63 Million in 2017 and is forecast to grow at a modestxx.3 % CAGR between 2018 and 2025, culminating in 2025 global sales of $3830.8Million.
Stevia is a sugar substitute which is obtained from the leaves of a plant it is 10 times sweeter than sugar with no carbohydrates, calories or artificial ingredients. Stevia may help control blood sugar & insulin level. stevia contains sterol, antioxidants, & kaempferolStevia sweetener are used as in ingredient in products throughout South America & Asia such as Ice cream, yogurts, bread, soft drinks, candy, seafood, prepared vegetables, chew gum, desert, sauces.
Government authorities & FDA declares stevia sweeteners are safe for the mall, including children, diabetes people, and pregnant women. Stevia sweeteners are permitted for use in many countries, including the European Union, Japan, China, Australia, Brazil, and the U.S.
“Optimal Price Point (OPP) for Stevia Products”
Estimated Average product/ service cost – $ xx globally. However, with improving access and availability of options, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.
Due to the wide array of products available in the market, pricing, positioning, and sales channel optimization play a vital role in the success of a product. On an average, in theU.S. Stevia products are available at USD xxx- USD xxxx. However, the high-end products are available at much higher prices. The prices in emerging countries and developed countries vary significantly due to the difference in purchasing power and availability of latest products.
Stevia “byApplication Categories”
We have segmented the Stevia based on Applications categories as Beverages, Food, Pharmaceuticals,Tabletop sweeteners.
Stevia is widely used in beverages such as tea, coffee, soft drinks, flavored waters, alcoholic beverages for-caloric, tooth-friendly, pH stable, non-fermenting, highly soluble, heat stable. In the food industry stevia is used as sweet bakery good s, confectionary, cereals bars, breakfast cereals &dairy foods for replacing 40 to 60 percent sucrose. In pharmaceutical products stevia act as a suppressing agent for removing unwanted flavors. Stevia used as tabletop sweeteners for offer limited nutritional value such as lactose, Erythritol, inulin, or maltodextrin to improve the flavor profile & moderate the intensity.
North America accounted for the maximum revenue share of over xx% in 2017 due to increased demand of Stevia followed by EU-Top 5 countries contribute $X.6 Billion in 2017 and expected to reach $x.5 Billion by 2023.
The key regions analyzed in the study include North America, Europe, Asia-Pacific, Latin America and the Middle East and Europe. In 2017, North America has the major market share followed by Asia-Pacific.
Due to the food processing industry, rising prevalence of diabetes, and increasing obesity among the population. The AsiaPacific is expected to have the growth such as India, China, Japan encouraging providing profit margins to key market participants, and rising disposable income is driving the regional market
“Competitive Landscape”and“Merger & Acquisition Insights”
The key market participants include ASTAR STEVIA TECHNOLOGY CO. LTD, NUTRA SWEET, TATE&LYLE, HEARTHSIDE, HYETSWEET, ARCHER DANIELS MIDLAND COMPANY, INGREDION INCORPORATED, JK SUCRALOSE INC, E. I. DUPONT DE NEMOURSare few major players in Aluminum markets. The market for stevia is fragmented with a large number of global & local players. Merger &Acquisitions, collaborations & new products launch are some of the major strategies adopted by key market players. Apart from this innovation& new product development are a major focus area for dominant companies.
Stevia byApplication Categories(Revenue, Million, 2014 – 2025)
- Tabletop sweeteners
Stevia Market Regional Outlook (Revenue, USD Million, 2014- 2025)
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
- South Africa
- Saudi Arabia
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