Global sports nutrition market is estimated to be around USD 22 Billion in 2015 and will grow at 10.2% YOY. Expected to reach $ 38 billion by 2024.
Sports nutrition market going through some changes from synthetic ingredients to herbal products. North America contributes 52% of the market followed by Europe (32%) and ROW (16%).
The market is witnessing growth in awareness, usage and acceptance in large within general public. While the urge to use these products rising, concern on safety is a big question in consumer mind. This is leading them to look for more natural formulation.
Public awareness of its benefit is driving the demand for sports nutrition product in Europe. Overall increase in sports as a career choice and increased involvement of young crowds boosting this market. As per our survey, 78% of respondents in EU said to have high recommendation towards to sports as career choice and intent to know more about sports nutrition choices.
In some of the emerging market, production and availability of products with toxic ingredients, fake products and undue promotions are causing deterrent to this market.
Global Sports Nutrition Market Revenue, 2014 – 2024 (USD Billion)
Holiday 2015 Performance:
Sports nutrition sales peak in December 2015 holiday season- one of the best in terms of sales growth. Value wise grew by 9% while unit sales by 10%. Average selling price by 3 % compared to December 2014. Herbal supplements seems to have strongest growth (63% rise in $ sales)
Top Sports Nutrition Brands:
Key market players includes Coca-Cola Company, Abbott Nutrition Inc., PepsiCo Inc., Glanbia Plc., Reckitt Benckiser Group plc, Yakult Honsha Co Ltd, Post Holdings, Inc., GNC Holdings, Clif Bar & Company, and Otsuka Pharmaceuticals Co., Ltd. They have adopted various organic and inorganic pathways to increase their customer base. New product launches, partnerships, and M&A are the prime growth strategies adopted by these companies to strengthen their foothold in the market. Some are adopting to local preferences and differentiating from their other commercialized Snack and carbonated drinks to enhance their positioning (e.g. – PepsiCo has reformulated its existing sports nutrition products to reduce their fat, salt, and sugar content)
“Optimal Price Point (OPP) for Sports nutrition Products”
Estimated Average solution cost – $ xx globally. However, with growth in demand for sports nutrition supplements, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.
Ameri Research depicts the revenue of the leading 25 sports nutrition suppliers in North America in 2014. In that year, Abbott Nutrition was the leading supplier in the North America with revenue that amounted to about 815 million U.S. dollars. We have captured the information as per product type- Protein Powder, ISO Drink Powder, Capsule/Tablets (Creatine, BCAA and others), Supplement Powder, RTD Protein Drinks
Iso & Other Sports Drinks, Carbohydrate Drinks, Protein Bars, Carbohydrate/Energy Bars, Other Supplements