Global sports apparel market is estimated to generate about 165 billion U.S. dollars in 2017. This sports apparel industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of sports apparel for men and women.
The global sportswear market is highly competitive. The industry has seen many mergers and acquisitions over recent years. Key players in the industry include Reebok, Adidas, Puma and Nike.
In coming years, older demographics and women in particular will emerge as strong market segment. U.S., the EU, Japan, and other developing countries across Latin America and Asia will drive demand. This will see companies market their products specifically to 50+ men and women to answer their needs. The line between sports apparel and fashion apparel will become increasingly blurred, encouraging more collaboration between the sporting and fashion industries. Some companies have already begun collaborating with fashion designers and celebrities in order to produce a new style that will appeal to the younger demographic.
Performance footwear, particularly running and basketball, cooled off in 2015 and we saw a rise in the more casual and retro styles. This will be an important trend to watch in 2016. The hiking shoe category has also been, and should remain, strong as we continue to see the merging of outdoor and athletic.
Global sports and apparel industry, 2011 to 2018 (USD Billion)
Holiday 2015 Performance:
Athletic footwear sales peak in December 2015 holiday season, one of the best in terms of sales growth for athletic footwear. Value wise grew by 13% while unit sales by 10%. Average selling price by 3 % compared to December 2014. Classics seems to have strongest growth (63% rise in $ sales)
Top Sports Apparel Brands:
Some of the key players of global sports and fitness clothing market dominating the market are Adidas AG, Reebok, Amer Sports Corporation, Ashworth Inc, ASICS America Corporation, Benetton Group S.p.A, Billabong International Limited, Blacks Leisure Group Plc, Columbia Sportswear Company, Descente Ltd., Eddie Bauer, Inc, Escada AG, Everlast Worldwide, Inc., Foot Locker, Inc., Gap Inc., Banana Republic, Old Navy, Hanesbrands, Inc., Hugo Boss AG, Jacques Moret Inc., JJB Sports Plc, Jockey International, Levi Strauss & Co., Nike Inc., Umbro Plc, Perry Ellis International Corporation, PVH Corp., Ralph Lauren Corporation, Prada S.p.A Group, Quiksilver Inc., Russell Corporation, Brooks Sports Inc., The Timberland Company, Tommy Hilfiger, Triumph International AG, Under Armour, Inc., V.F. Corporation, Nautica Enterprises Inc., Majestic Athletic, Wacoal Holdings Corporation, and Warnaco Group Inc.
“Optimal Price Point (OPP) for Sports Apparel Products”
Estimated Average solution cost – $ xx globally. However, with growth in demand for women apparel, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.
Ameri Research depicts the revenue of the leading 25 apparel suppliers in North America in 2014. In that year, alphabroder (Ash City) was the leading apparel supplier in the North America with revenue that amounted to about 815 million U.S. dollars.