The Protein Supplements Market was valued at $15.90Billion in 2018 and is forecast to grow at a modest6.5 % CAGR between2018 and 2025, culminating in 2026 global sales of $23.20Billion.
The increasing health awareness among consumers diagonally the world is having a wonderful encouragement over the global market for protein supplements. Many Aspects, such as growing demand for natural prevention and supplements, increasing use of snack-based meal substitutes, and rising consumer demand for better ingredientauthenticity& traceability, are anticipated to expand the industry scope. Increasingconsciousnessin the direction ofa healthy diet & exercise, also the rising demand for higher protein mass in the mainstream diet is projected to produce massive market potential. Apart from this, rising the more no of the population, adoption of western food, and working female segment health issues are the crucial factor to propel the protein segment by boosting energy, muscle repair, and fat losses. Protein powder playing a major role in exercise, athletes, and bodybuilding segment for a good personality. Furthermore, in Online distribution segment is expected to drive the market profitability in the coming future due to user-friendly, easy availability, busy lifestyle, availability of choices, discount and offer will fire the purchasing segment.
“Optimal Price Point (OPP) for Global Protein Supplements”
Estimated Average product/ service cost – $ xx globally. However, with improving access and availability of options, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.
Due to the wide array of products available in the market, pricing, positioning, and sales channel optimization play a vital role in the success of a product. On average, in the China Global Protein Supplements are available at USD xxx- USD xxxx. However, high-end products are available at much higher prices. The prices in emerging countries and developed countries vary significantly due to the difference in purchasing power and availability of latest products.
Global Protein SupplementsMarket by “Key Product Categories”
We have segmented the Global Protein Supplements based on Product categories as Powder, and Ready to Drink.
We have observed the rapid growth of Protein Supplements followed by Powder segment with 67.2% share of the total revenue over the forecast period. This segment is used as an instant energy gainer for athletes, bodybuilders and casual exercisers will expand the market growth.
We also observed the significant growth of Protein Supplements followed by Ready to Drink with a healthy market share of 18.5% in 2018. These drinks are already prepared and ready to consume for pre-workout and post-workout at the time of bodybuilding. It is used for muscle recovery, lean muscle growth, and sports nutritional supplement.
Global Protein Supplements Market by “Application Categories”
We have segmented the Global Protein Supplements based on Application Categories as Sports Nutrition, and Functional Foods.
We have observed the rapid growth of Protein Supplements followed by Sports nutrition segment with 75.2% of the total revenue share in 2018. It helps to grow lean muscle, weight reduction, improve stamina, strength and improve performance for gym person as well as professional athletes.
The Functional food segment is also anticipated to highest market share 26.2% in terms of revenue during the forecast period. Rising consciousness about active and healthy lifestyle, attached with increasing perception about exercising and maintain a better personality.
Global Protein Supplements Market by “Raw Material”
We have segmented the Global Protein Supplements based on Raw Material as Whey protein, Casein Protein, Soy Proteins, Pea Protein, and Other Protein.
We have observed that the rapid growth of Protein Supplements followed by Whey protein segment with 57.2% of the total revenue over the forecast period. These segments having market demand due to its high percentage of proteins which is very important for bodybuilders and athletes.
The Soy Protein segment is anticipated to propel themarket growth with a CAGR of 6.0% over the forecast period. Due to its affordable cost and increasing uses of functional food.
Global Protein Supplements Market by “Source”
We have segmented the Global Protein Supplements based onSource as Animal-Based Protein, and Plant Based Protein.
We have observed that the rapid growth of Protein Supplements followed by Animal-Based Protein Segment with 68% of the revenue share in 2018. This segment consists of dairy and meat proteins such as fish, poultry, beef, whey, and egg which is providing Vitamin, B12, Vitamin D, DHA, and zinc for increase health.
Plant Based Protein is anticipated to register a CAGR of 8.1% in terms of revenue during the forecast period.
Global Protein Supplements Market by “Distribution Channel”
We have segmented the Global Protein Supplements based on Distribution Channel as Super Markets, Online Stores, Direct to customer (DTC), and Other Channels.
We have observed the rapid growth of Protein Supplements followed by Online stores segment with 55.2% market share in 2018.Due to its price discount and availability of consumers demand.
The Direct-to-Customer (DTC) channel is projected to the spectator the growth over the forecast period on the reason of capital investment by major manufacturers to reinforce their DTC channels.
North America and Asia Pacificaccounted for the maximum revenue share of over xx% in 2018 due to increased demandof Global Protein Supplementsfollowed by EU- Top 5 countries contribute $X.6 Billion in 2018 and expected to reach $x.5 Billion by 2026.
Growing population and their Protein-based supplement are projected to increase the consumption of sports nutrition supplements and availability of Protein Supplementsoption, create an impact in developing countries for the demand for a nutritious diet and maintaining a healthy lifestyle.The swellingawareness of people in healthy living and their high disposable income have empowered North America to take the lead among all the regional markets.The increasing health consciousness among people, coupled with the propagation of health clubs, gymnasiums, and fitness centers, will propel the Asia Pacific market for protein supplements over the forthcoming years.
“Competitive Landscape”and “Merger& Acquisition Insights”
The key market participants are Glanbia Plc, AMCO, QuestNutrition, NOW Foods, NBTY, MusclePharm Corp, Abbott Laboratories, CytoSport, IOVATE, Transparent Labs, JYM Supplement Science, RSP Nutrition, Nutrabolt, Dymatize Enterprises LLC, BPI Sports LLC, and GNC.are few major players in Global Protein Supplementsmarkets. TheGlobal Protein Supplements market is fragmented with a large number of global & local players. Merger &Acquisitions, collaborations & new products launch are some of the major strategies adopted by key market players. Apart from this innovation& new product development are a major focus area for dominant companies.
Global Protein SupplementsMarket byKey Product categories(Revenue, Million, 2018 – 2026)
- Ready to Drink
Global Protein SupplementsMarket byApplication(Revenue, Million, 2018 – 2026)
- Sports Nutrition
- Functional Foods
Global Protein Supplements Market byRaw Material(Revenue, Million, 2018 – 2026)
- Whey protein
- Casein Protein
- Soy Proteins
- Pea Protein
- Other Protein
Global Protein Supplements Market bySource (Revenue, Million, 2018 – 2026)
- Animal Based Protein
- Plant Based Protein
Global Protein Supplements Market byDistribution Channel (Revenue, Million, 2018 – 2026)
- Super Markets
- Online Stores
- Direct to customer (DTC)
- Other Channels
Global Protein Supplements Market Regional Outlook (Revenue, USD Million, 2018-2026)
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
- South Africa
- Saudi Arabia
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