Online Streaming Market To 2024: Key Streaming Type Categories (Live Streaming, Non-Linear Streaming), Platform (Laptops & Desktops, Smartphones & Tablets, Smart TV, Gaming Consoles), Deployment (On-Premise, Cloud), Regional Segmentation, Competitive Dynamics, M&A Insights, Segment Forecast And Conclusion

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Global online streaming market is around USD 5.2 Billion in 2015 and expected to grow at CAGR of 22% from 2016 to 2024.

 

Streaming is a process of continuously transmitting audio and/or video data.  The term is used to describe the delivery method of the data rather than the data itself. Streaming of video is a process where content is sent in a compressed form over the Internet and then displayed to the viewer real-time. Streaming video or streaming media does not require waiting time to download a file to play it, instead play real time. A special program is used to decompress data and then it is played accordingly. Special web servers are used to transmit data to different users, and the data could be either prerecorded or a live broadcast. Video streaming has been growing in demand and it is being widely used for watching live and on-demand videos. Technological enhancements have encouraged many organizations to incorporate video streaming solutions into the business ecosystem. Today, live conferencing, launching new products, special announcements, conducting interviews, and to get connected with audiences through short video clips is possible with the help of video streaming.

 

Marketing companies are increasingly incorporating video streaming solutions such as pay TV, Internet Protocol Television, and OTT for brand promotions and other marketing activities. Organizations are able to take full advantage of the potential of video streaming by facilitating instant access to information to customers through various means such as streaming live videos, advertisements, etc. Branding and corporate identity has encouraged organizations to incorporate digital media concepts with employees as well. OTT services have found fresh interest within the business world. OTT services are widely used in major chat platforms such as WhatsApp KakaoTalk, WeChat, and LINE.

 

Segmentation Highlights

The Online Streaming market is segmented based on Streaming Type, Platform Type, User Type, Deployment Type, and Industry Verticals. Streaming Type is subdivided into Live Streaming and Non-Linear Streaming. The platforms included in the report are Laptops & desktops, Smartphones & tablets, Smart TV and Gaming Consoles. The different users discussed in the report are Large Enterprises, Small & Medium Enterprises and Others. Two type of deployment are on-Premise and cloud based.

 

North America is the leading market for video streaming solutions and services. Marketing firms, retail, and media & entertainment industries have largely adopted the digital technology in North American region. New products are launched and other marketing activities are conducted exclusively with the help of video streaming services in the North American region. Both large and small organizations have adopted the technology and such a widespread adoption of the technology has propelled unprecedented growth in the North American region.

 

“Optimal Price Point (OPP) for online streaming”

 

Estimated Average solution cost – $ xx globally. However, with growing solution implementation and expanding application areas, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.

 

Key Market Players Analysis

 

Some of the prominent players of the industry include Netflix, Adobe systems, Ustream, Amazon Web Service, and Akamai. There is also a significant presence of other players such as Microsoft, Apple, Google, Hulu, and Cisco systems in this market.

Chapter 1 Methodology and Scope

  • Research Methodology
  • Research Scope & Assumptions
  • List of Data Sources

Chapter 2 Executive Summary

Chapter 3 Online Streaming Overview

  • Market Ecosystem
  • Key Stakeholders
  • Industry Trends & Analysis

Chapter 4 Online Streaming Industry Outlook

  • Market Overview
  • Market Segmentation
  • Market Size & Growth Prospects
  • Market Analysis by Type
    • Live Streaming
    • Non-Linear Streaming
  • Market Analysis by Platform
    • Laptops & Desktops
    • Smartphones & Tablets
    • Smart TV
    • Gaming Consoles
  • Market Analysis by Deployment
    • On-Premise
    • Cloud
  • Leading Brand Dynamics
  • Key Market Drivers
    • Growing internet penetration primarily in emerging economies
    • Increasing adoption of portable electronic devices
  • Key Market Challenges/ Restraints
    • Lack of proper infrastructure in several untapped regions
  • Key Market Opportunities
    • Extensive untapped audience
  • Major Trends & Issues
  • Penetration & Growth Prospects
  • Industry Analysis - Porter’s
  • Online Streaming Market-PESTEL Analysis
  • Technology Landscape

Chapter 5: Pipeline Intelligence

  • Executive Summary
  • Upcoming Products
  • Key R&D Trends
  • M&A Outlook

Chapter 6: Regional Market Outlook

Online Streaming Market Landscape by Region- 2016
  • North America Market Landscape Analysis, 2014-2024 (USD Mn)
    • U.S. Market Landscape Analysis, 2014-2024
    • Canada Market Landscape Analysis-2014-2024
  • Europe Market Landscape Analysis, 2014-2024 (USD Mn)
    • UK Market Landscape Analysis, 2014-2024
    • Germany Market Landscape Analysis, 2014-2024
    • France Market Landscape Analysis, 2014-2024
    • Italy Market Landscape Analysis, 2014-2024
    • Spain Market Landscape Analysis, 2014-2024
  • Latin America Market Landscape Analysis, 2014-2024 (USD Mn)
    • Brazil Market Landscape Analysis, 2014-2024
    • Mexico Market Landscape Analysis, 2014-2024
    • Colombia Market Landscape Analysis, 2014-2024
  • Asia Pacific Market Landscape Analysis, 2014-2024 (USD Mn)
    • Japan Market Landscape Analysis, 2014-2024
    • China Market Landscape Analysis, 2014-2024
    • India Market Landscape Analysis, 2014-2024
  • Middle East & Africa Market Landscape Analysis, 2014-2024 (USD Mn)
    • Saudi Arabia Market Landscape Analysis, 2014-2024
    • UAE Market Landscape Analysis, 2014-2024

Chapter 7: Pricing Analysis

Optimal Price Points (OPP), Indifference Price Points (IPP) and Range of Acceptable Prices (RAP) of leading brands and volume estimation by Region- 2016
  • North America Pricing Analysis (OPP, IPP, RAP and Volume Estimation- 2016)
    • U.S. Pricing Analysis-2016
    • Canada Pricing Analysis-2016
  • Europe Pricing Analysis (OPP, IPP, RAP and Volume Estimation- 2014)
    • UK Pricing Analysis-2016
    • Germany Pricing Analysis-2016
    • France Pricing Analysis-2016
    • Italy Pricing Analysis-2016
    • Spain Pricing Analysis-2016
  • Latin America Pricing Analysis (OPP, IPP, RAP and Volume Estimation- 2016)
    • Brazil Pricing Analysis-2016
    • Mexico Pricing Analysis-2016
    • Colombia Pricing Analysis-2016
  • Asia Pacific Pricing Analysis (OPP, IPP, RAP and Volume Estimation- 2016)
    • Japan Pricing Analysis-2016
    • China Pricing Analysis-2016
    • India Pricing Analysis-2016
  • Middle East & Africa Pricing Analysis (OPP, IPP, RAP and Volume Estimation- 2016)
    • Saudi Arabia Pricing Analysis-2016
    • UAE Pricing Analysis-2016

Chapter 8: Technology Outlook

  • Executive Summary
  • Technology Evolution
  • Key R&D trends
  • Emerging Technology Analysis
  • Technology Crunch

Chapter 9: Competitive Landscape

  • Amazon Prime
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Crackle
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Google Play
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Hulu+
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Netflix
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • NowTV
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • PLAYSTATION VUE
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Sling TV
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Twitch
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Vevo
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • YouTube
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  List of Tables  
  • TABLE 1 Online Streaming Market - Industry Snapshot & Key Buying Criteria, 2014 - 2024
  • TABLE 2 Global Online Streaming Market, 2014 – 2024 (USD Million)
  • TABLE 3 Global Online Streaming Market by Type, 2014 – 2024 (USD Million)
  • TABLE 4 Online Streaming Market - Key Market Driver Analysis
  • TABLE 5 Online Streaming Market - Key Market Restraint/ Challenge Analysis
  • TABLE 6 Online Streaming Market – Key Opportunity Analysis
  • TABLE 7 North America Online Streaming Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 8 U.S. Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 9 Canada Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 10 Europe Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 11 U.K Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 12 Germany Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 13 France Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 14 Italy Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 15 Spain Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 16 Latin America Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 17 Brazil Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 18 Mexico Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 19 Colombia Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 20 Asia Pacific Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 21 Japan Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 22 China Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 23 India Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 24 Middle East & Africa Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 25 Saudi Arabia Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 26 UAE Online Streaming Market Landscape Analysis, 2014-2024 (USD Million)
  • TABLE 27 North America Pricing Analysis
  • TABLE 28 North America Pricing Analysis (OPP, IPP, RAP and Volume Estimation- 2016)
  • TABLE 29 U.S. Pricing Analysis-2016
  • TABLE 30 Canada Pricing Analysis-2016
  • TABLE 31 Europe Pricing Analysis (OPP, IPP, RAP and Volume Estimation- 2016)
  • TABLE 32 U.K Pricing Analysis-2016
  • TABLE 33 Germany Pricing Analysis-2016
  • TABLE 34 France Pricing Analysis-2016
  • TABLE 35 Italy Pricing Analysis-2016
  • TABLE 36 Spain Pricing Analysis-2016
  • TABLE 37 Latin America Pricing Analysis (OPP, IPP, RAP and Volume Estimation- 2016)
  • TABLE 38 Brazil Pricing Analysis-2016
  • TABLE 39 Mexico Pricing Analysis-2016
  • TABLE 40 Colombia Pricing Analysis-2016
  • TABLE 41 Asia Pacific Pricing Analysis (OPP, IPP, RAP and Volume Estimation- 2016)
  • TABLE 42 Japan Pricing Analysis-2016
  • TABLE 43 China Pricing Analysis-2016
  • TABLE 44 India Pricing Analysis-2016
  • TABLE 45 Middle East & Africa Pricing Analysis (OPP, IPP, RAP and Volume Estimation- 2016)
  • TABLE 46 Saudi Arabia Pricing Analysis-2016
  • TABLE 47 UAE Pricing Analysis-2016
  List of Figures-  
  • Online Streaming Market Segmentation
  • Market Size & Growth Prospects
  • Leading Brand Dynamics
  • Penetration & Growth Prospects
  • Industry Analysis – Porter’s
  • Online Streaming Market – PESTEL Analysis
  • Online Streaming Market Share by Type, 2016 & 2024
  • Online Streaming Market Share by Region, 2016 & 2024

Key Insights Addressed:  

  • Defining market size from 2014 to 2015.
  • Estimating market growth till 2024 and consequence market forecast.
  • Identifying market drivers, restraints & future opportunities and allowing decision-maker with a range of possible outcomes and the probabilities that will occur for any choice of action.
  • Market segments and regions that will drive or lead market growth.
  • Defining Optimal Price Point (OPP) which will be accepted and recommended by maximum customers.
  • A bird’s-eye view of competitive landscape and the key market players.
  • Key strategic growth driver adopted by market players. In-depth analysis of their strategies and implication on competition & growth.
Key Findings:  
  • Global online streaming market is around USD 5.2 Billion in 2015 and expected to grow at CAGR of 22% from 2016 to 2024
  • Marketing companies are increasingly incorporating video streaming solutions such as pay TV, Internet Protocol Television, and OTT for brand promotions and other marketing activities
  • The different users discussed in the report are Large Enterprises, Small & Medium Enterprises and Others. Two type of deployment are on-Premise and cloud based.

Ameri Research implies a unique methodology of published information and primary research to bring key insights to customer decision making process. Our analytics model helps us to understand the structured and unstructured information from various sources. Key steps involves in the process are as below-

    1. Analyzing Published Information- Access to large pool of paid and unpaid published information via different sources and analyzing market trend.
    2. Setting Foundation- Input from analysis of secondary sources set our foundation to market analysis and helps in setting the scope for further research. Setting the scope involves Ameri Research proprietary statistical model, discussion with industry leaders, internal brain storming, key discussion pointers from various forums etc.
    3. Need Gap Analysis- Defining the gap between our scope and availability of information.
    4. KOL Panel Discussion- Focused Group Discussion with a structured discussion guide to fine tune the gap and deriving the factors driving/restraining the market trend.
    5. Quantitative Research- Sampling large number of industry players, Education/Research Institutes, Government bodies, NGOs, Individual acclaimed researchers and conducting primary interview with a structured questionnaire.
    6. Data Triangulation- We applies bottom-up demand approach or top-down estimation or a combined approach to triangulate the data points.
    7. Analyst Comment- Each of our analyst carry large pool of experience from domain perspective and add their value which are directional in nature
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Description

Global online streaming market is around USD 5.2 Billion in 2015 and expected to grow at CAGR of 22% from 2016 to 2024.

 

Streaming is a process of continuously transmitting audio and/or video data.  The term is used to describe the delivery method of the data rather than the data itself. Streaming of video is a process where content is sent in a compressed form over the Internet and then displayed to the viewer real-time. Streaming video or streaming media does not require waiting time to download a file to play it, instead play real time. A special program is used to decompress data and then it is played accordingly. Special web servers are used to transmit data to different users, and the data could be either prerecorded or a live broadcast. Video streaming has been growing in demand and it is being widely used for watching live and on-demand videos. Technological enhancements have encouraged many organizations to incorporate video streaming solutions into the business ecosystem. Today, live conferencing, launching new products, special announcements, conducting interviews, and to get connected with audiences through short video clips is possible with the help of video streaming.

 

Marketing companies are increasingly incorporating video streaming solutions such as pay TV, Internet Protocol Television, and OTT for brand promotions and other marketing activities. Organizations are able to take full advantage of the potential of video streaming by facilitating instant access to information to customers through various means such as streaming live videos, advertisements, etc. Branding and corporate identity has encouraged organizations to incorporate digital media concepts with employees as well. OTT services have found fresh interest within the business world. OTT services are widely used in major chat platforms such as WhatsApp KakaoTalk, WeChat, and LINE.

 

Segmentation Highlights

The Online Streaming market is segmented based on Streaming Type, Platform Type, User Type, Deployment Type, and Industry Verticals. Streaming Type is subdivided into Live Streaming and Non-Linear Streaming. The platforms included in the report are Laptops & desktops, Smartphones & tablets, Smart TV and Gaming Consoles. The different users discussed in the report are Large Enterprises, Small & Medium Enterprises and Others. Two type of deployment are on-Premise and cloud based.

 

North America is the leading market for video streaming solutions and services. Marketing firms, retail, and media & entertainment industries have largely adopted the digital technology in North American region. New products are launched and other marketing activities are conducted exclusively with the help of video streaming services in the North American region. Both large and small organizations have adopted the technology and such a widespread adoption of the technology has propelled unprecedented growth in the North American region.

 

“Optimal Price Point (OPP) for online streaming”

 

Estimated Average solution cost – $ xx globally. However, with growing solution implementation and expanding application areas, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.

 

Key Market Players Analysis

 

Some of the prominent players of the industry include Netflix, Adobe systems, Ustream, Amazon Web Service, and Akamai. There is also a significant presence of other players such as Microsoft, Apple, Google, Hulu, and Cisco systems in this market.

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