Global online streaming market is around USD 5.2 Billion in 2015 and expected to grow at CAGR of 22% from 2016 to 2024.
Streaming is a process of continuously transmitting audio and/or video data. The term is used to describe the delivery method of the data rather than the data itself. Streaming of video is a process where content is sent in a compressed form over the Internet and then displayed to the viewer real-time. Streaming video or streaming media does not require waiting time to download a file to play it, instead play real time. A special program is used to decompress data and then it is played accordingly. Special web servers are used to transmit data to different users, and the data could be either prerecorded or a live broadcast. Video streaming has been growing in demand and it is being widely used for watching live and on-demand videos. Technological enhancements have encouraged many organizations to incorporate video streaming solutions into the business ecosystem. Today, live conferencing, launching new products, special announcements, conducting interviews, and to get connected with audiences through short video clips is possible with the help of video streaming.
Marketing companies are increasingly incorporating video streaming solutions such as pay TV, Internet Protocol Television, and OTT for brand promotions and other marketing activities. Organizations are able to take full advantage of the potential of video streaming by facilitating instant access to information to customers through various means such as streaming live videos, advertisements, etc. Branding and corporate identity has encouraged organizations to incorporate digital media concepts with employees as well. OTT services have found fresh interest within the business world. OTT services are widely used in major chat platforms such as WhatsApp KakaoTalk, WeChat, and LINE.
The Online Streaming market is segmented based on Streaming Type, Platform Type, User Type, Deployment Type, and Industry Verticals. Streaming Type is subdivided into Live Streaming and Non-Linear Streaming. The platforms included in the report are Laptops & desktops, Smartphones & tablets, Smart TV and Gaming Consoles. The different users discussed in the report are Large Enterprises, Small & Medium Enterprises and Others. Two type of deployment are on-Premise and cloud based.
North America is the leading market for video streaming solutions and services. Marketing firms, retail, and media & entertainment industries have largely adopted the digital technology in North American region. New products are launched and other marketing activities are conducted exclusively with the help of video streaming services in the North American region. Both large and small organizations have adopted the technology and such a widespread adoption of the technology has propelled unprecedented growth in the North American region.
Estimated Average solution cost – $ xx globally. However, with growing solution implementation and expanding application areas, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.
Key Market Players Analysis
Some of the prominent players of the industry include Netflix, Adobe systems, Ustream, Amazon Web Service, and Akamai. There is also a significant presence of other players such as Microsoft, Apple, Google, Hulu, and Cisco systems in this market.