Hearing Aids Market Outlook To 2024: Key Product Categories (In-The-Ear, Receiver-In-The-Ear, Behind-The-Ear, Canal Hearing Aids), By Technology (Analog, Digital), Regional Segmentation, Competitive Dynamics, M&A Insights, Pricing Analysis (OPP, IPP, RAP), And Segment Forecast

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Hearing Aids Market, Hearing Aids Market Analytics, Hearing Aids Market Share, Hearing Aids Market Research, Hearing Aids Market Forecast, Hearing Aids Market Insight, Hearing Aids Market Trend, Hearing Aids Market Value,Hearing Aids Market Size, Hearing Aids Market Analysis, Hearing Aids Market Survey, Hearing Aids Market Research ReportThe global hearing aids market was valued at $4.6bn in 2016 and is anticipated to reach over $6.4n by 2024.

 

The hearing aids market is anticipated to grow steadily owing to factors such as a rise in the number of people suffering from hearing loss, the introduction of technologically advanced products, increasing awareness about mild and moderate hearing problems, and rise in global geriatric population.

 

As per WHO, nearly 360 million people or 5% of the global population has disabling hearing loss. The adult population accounts for over 91% or 328 million, and children account for 32 million. Disabling hearing loss is defined as hearing loss over 30 dB in the children and a hearing loss of over 40 dB in adults.  Majority of hearing loss people live in low, and middle-income countries. Due to increase in healthcare investment in emerging countries, growing awareness, and introduction of innovative products at optimal prices are anticipated to reinforce the market growth over the forecast period positively.

 

The rise in global geriatric population is a key factor boosting the usage rates. The developed economies such as the U.S., UK, Germany, France, Italy and Japan, have the highest base of the geriatric population aged 65 and above. Moreover, globally over 33% people aged 65 years and above are impacted due to disabling hearing loss.  As per the Administration of Aging (AoA), in the U.S., there are over 46.2 million people aged 65 and above, which represents roughly 14.5% or one in every seven Americans. By 2040, the share of the geriatric population is expected to exceed 21.7%. The significant rise in the aging population is anticipated to bolster the demand for several types of hearing aids in the future.

 

Hearing Aids Market 2024

 

In 2016, as per the U.S. Hearing Industries Association (HIA) data, a net total of nearly 3.65 million hearing aid units were dispensed with an increase 8.7% compared to previous year. The growing competition for market share in the U.S. retail sector is anticipated to create pricing pressures and impact profitability of the top manufacturers.

 

Pricing Analysis

 

“Optimal Price Point (OPP) for hearing aid Products”

 

Estimated Average hearing aid product cost – $ xx globally. However, with improving access and availability of options, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model. The price per unit for hearing aids vary in the range of USD 1500 to 4000 USD and above, depending on the type of product, technology, and other factors. In the U.S., the pricing strategy varies for retail sale and institutional sales, and government procurement. The U.S. Veteran Affairs Department is the single largest customer for procuring hearing aids.

 

In the UK, the prices are negotiated by the NHS to ensure affordability and access to modern innovations. In 2014, the NHS with support from the British Academy of Audiology had renewed its Hearing Aid and Accessories framework agreement to improve the procurement process, ensure competitive viability and result in significant cost savings. There are 3600 product lines supplied by eight players listed by the NHS on the new agreement. These players include Starkey, GN Resound, Widex, Oticon, Puretone, PC Werth, Siemens, and Phonak.

 

Hearing Aids Market by “Product & Technology”

 

The hearing aids market by product is segmented as in-the-ear, receiver-in-the-ear, behind-the-ear, and canal hearing aids. In 2016, behind-the-ear segment accounted for a dominant share of over 48% due to advantages such as patient comfort, high efficiency, and ease of use. By 2024, canal hearing aids are expected to witness the maximum growth rate of nearly 7%. The introduction of new products in this category with improved efficiency and high patient acceptance is expected to drive the market growth in the next few years.

 

Based on technology, the hearing aids are segmented as digital and analog.  The introduction of digital hearing aids has slowly replaced the use of traditional analog hearing aids. In 2016, the digital hearing aids segment accounted for over 85% of the market and its share is expected to further grow over the next eight years. The improved product features such as Bluetooth connectivity, enhanced audio quality, product miniaturization has significantly improved the product aesthetics and performance.

 

Regional Segmentation

 

In 2016, Europe was the leading region with a market share of nearly 39% followed by North America and Asia Pacific. The high disease burden, presence of major manufacturers, skilled professionals, high investment in research & development are some of the factors contributing to the high market share.

 

Asia Pacific is expected to emerge as the fastest growing region with a CAGR more than 5.5% from 2017 to 2024. The growing awareness about hearing loss, increase in aging population, rise in healthcare expenditure are some of the key factors driving the market growth in the region. Some of the major market participants such as Starkey, are creating hearing aid awareness through Starkey Hearing Foundation. The growing awareness is targeted to reduce the social stigma associated with the use of hearing loss, and these campaigns also encourage the people to opt for early diagnosis and treatment.

 

“Competitive Landscape” and “Merger & Acquisition Insights”

 

The hearing aids market is highly consolidated, due to the high level of M&A activity by the “Big Six” players such as William Demant, Sonova, Sivantos, GN Store Nord, Starkey, and Widex. These players account for more than 90% of the market share.  Moreover, the hearing aids market landscape is uniquely positioned with different sales channels such as large retail chains, manufacturer retail chain, independent dispensers and public (government agencies procurement).

 

The manufacturers are increasingly using forward integration strategies to increase presence in retail segment by opening branded stores and by supplying through big-box retailers such as Costco, and others. Some of the notable acquisitions in 2016 include,

 

  • In 2016, Sonova Holding AG, acquired Europe’s retail company AudioNova International B.V. and merged it with its retail business
  • In 2015, William Demant had acquired Audika Groupe, which is one of the largest hearing aid dispensing chain in France

 

Hearing Aids Market Share

Market Segmentation

 

Hearing Aids Market by Product (Revenue, Million, 2014 – 2024)

  • In-the-ear hearing aid
  • Receiver-in-the-ear hearing aid
  • Behind-the-ear hearing aid
  • Canal hearing aids ITC, CIC and IIC

Hearing Aids Market by Technology, (Revenue, USD Million, 2014 – 2024)

  • Analog
  • Digital

Hearing Aids Market Regional Outlook (Revenue, USD Million, 20124- 2024)

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
  • Asia Pacific
    • Japan
    • China
    • India

Latin America

  • Brazil
  • Mexico
  • Columbia

Middle East and Africa

  • South Africa
  • Saudi Arabia

Chapter 1 Methodology and Scope

  • Research Methodology
  • Research Scope & Assumptions
  • List of Data Sources

Chapter 2 Executive Summary

Chapter 3 Hearing Aids Market Overview

  • Disease Landscape
  • Healthcare Expenditure

Chapter 4 Hearing Aids Market Industry Outlook

  • Market Overview
  • Market Segmentation
  • Market Size and Growth Prospects
  • Leading Brand Dynamics
  • Key Market Drivers
    • Rising Prevalence of Hearing Loss
    • Increasing Geriatric Population
    • Increasing Government Support for Research and Development
  • Key Market Challenges
    • High Cost of Hearing Aids
  • Shortage of Trained Professionals
  • Social Stigma Associated with the Use Of Hearing Devices
  • Key Opportunities Prioritized
  • Industry Analysis - Porter’s
  • Hearing Aids Market-PESTEL Analysis

Chapter 5: - Hearing Aids Market by “Product” (USD Million)

Hearing Aids Market Landscape by Product Type- 2016 & 2024
  • In-The-Ear Hearing Aids
    • Market Landscape Analysis, 2016-2024 (USD Mn)
  • Receiver-in-the-Ear (RITE) Hearing Aid
    • Market Landscape Analysis, 2016-2024 (USD Mn)
  • Behind-the-Ear (BTE) Hearing Aids
    • Market Landscape Analysis, 2016-2024 (USD Mn)
  • Canal Hearing Aids
    • Market Landscape Analysis, 2016-2024 (USD Mn)

Chapter 6: - Hearing Aids Market by “Technology” (USD Million)

Hearing Aids Market Landscape by Technology Type- 2016 & 2024
  • Analog Hearing Aids
    • Market Landscape Analysis, 2016-2024 (USD Mn)
  • Digital Hearing Aids
    • Market Landscape Analysis, 2016-2024 (USD Mn)

Chapter 7: Regional Market Outlook

Hearing Aids Market Landscape by Region- 2016
  • North America Market Landscape Analysis, 2016-2024 (USD Mn)
    • U.S. Market Landscape Analysis, 2016-2024
    • Canada Market Landscape Analysis-2016-2024
  • Europe Market Landscape Analysis, 2016-2024 (USD Mn)
    • UK Market Landscape Analysis, 2016-2024
    • Germany Market Landscape Analysis, 2016-2024
    • France Market Landscape Analysis, 2016-2024
    • Italy Market Landscape Analysis, 2016-2024
    • Spain Market Landscape Analysis, 2016-2024
  • Latin America Market Landscape Analysis, 2016-2024 (USD Mn)
    • Brazil Market Landscape Analysis, 2016-2024
    • Mexico Market Landscape Analysis, 2016-2024
    • Colombia Market Landscape Analysis, 2016-2024
  • Asia pacific Market Landscape Analysis, 2016-2024 (USD Mn)
    • Japan Market Landscape Analysis, 2016-2024
    • China Market Landscape Analysis, 2016-2024
    • India Market Landscape Analysis, 2016-2024
  • Middle East & Africa Market Landscape Analysis, 2014-2024 (USD Mn)
    • Saudi Arabia Market Landscape Analysis, 2014-2024
    • South Africa Market Landscape Analysis, 2014-2024
 

Chapter 8: Pricing Analysis

  Optimal Price Points (OPP), Indifference price points (IPP) and Range of Acceptable Prices and (RAP) of leading brands by Region- 2016
  • North America Pricing Analysis (OPP, IPP, and RAP - 2016)
    • U.S. Pricing Analysis-2016
    • Canada Pricing Analysis-2016
  • Europe Pricing Analysis (OPP, IPP, and RAP - 2016)
    • UK Pricing Analysis-2016
    • Germany Pricing Analysis-2016
    • France Pricing Analysis-2016
    • Italy Pricing Analysis-2016
    • Spain Pricing Analysis-2016
  • Latin America Pricing Analysis (OPP, IPP, and RAP - 2016)
    • Brazil Pricing Analysis-2016
    • Mexico Pricing Analysis-2016
    • Colombia Pricing Analysis-2016
  • Asia Pacific Pricing Analysis (OPP, IPP, and RAP - 2016)
    • Japan Pricing Analysis-2016
    • China Pricing Analysis-2016
    • India Pricing Analysis-2016
  • Middle East Pricing Analysis (OPP, IPP, and RAP - 2016)
    • Saudi Arabia Pricing Analysis-2016
    • South Africa Pricing Analysis-2016

Chapter 9: Hearing Aids Pipeline Analysis

  • Executive Summary
  • Late Stage Pipeline analysis
  • Key R&D trends

Chapter 10: Hearing Aids Merger &Acquisition Outlook

  • Factors driving M&A in hearing aid market
  • Key trends and future outlook

Chapter 11: Hearing Aids Regulatory & Patent Outlook

  • Regulatory Landscape by Region (U.S., Europe, and RoW)
  • Patent Landscape by Region (U.S., Europe, and RoW)

Chapter 12: Competitive Landscape

  • Sonova Holding AG
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • ReSound
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Phonak
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Benson Hearing
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Starkey Hearing Technologies
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Widex A/S
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • William Demant Holdings A/S
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • MED-EL
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • MicroTech Systems
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
  • Siemens AG
    • Company Overview
    • Financial Performance
    • Key Decision Maker
    • Product Pipeline
    • Strategic Initiative
    List of Tables  
  • TABLE 1 Hearing Aids Market - Industry Snapshot & Key Buying Criteria, 2014 - 2024
  • TABLE 2 Global Hearing Aids Market, 2014 – 2024
  • TABLE 3 Global Hearing Aids Market Analysis by Product-2016
  • TABLE 4 Global Hearing Aids Market Analysis by Technology -2016
  • TABLE 5 Global Hearing Aids Market Analysis by Application-2016
  • TABLE 7 Global Hearing Aids Market Analysis by Geography-2016
  • TABLE 8 Global Hearing Aids Market Analysis by Leading Brands-2016
  • TABLE 9 Hearing Aids Market - Key market driver analysis
  • TABLE 10 Hearing Aids Market - Key market restraint analysis
  • TABLE 11 North America Market Hearing Aids Landscape Analysis, 2016-2024 (USD Mn)
  • TABLE 12U.S. Hearing Aids Market Landscape Analysis, 2016-2024
  • TABLE 13 Canada Hearing Aids Market Landscape Analysis, 2016-2024
  • TABLE 14 Europe Hearing Aids Market Landscape Analysis, 2016-2024 (USD Mn)
  • TABLE 15 U.K Hearing Aids Market Landscape Analysis, 2016-2024
  • TABLE 16 Germany Hearing Aids Market Landscape Analysis, 2016-2024
  • TABLE 17 France Hearing Aids Market Landscape Analysis, 2016-2024
  • TABLE 18 Italy Hearing Aids Market Landscape Analysis, 2016-2024
  • TABLE 19 Spain Hearing Aids Market Landscape Analysis, 2016-2024
  • TABLE 20 Latin America Hearing Aids Market Landscape Analysis, 2016-2024 (USD Mn)
  • TABLE 21 Brazil Hearing Aids Market Landscape Analysis, 2016-2024
  • TABLE 22 Mexico Hearing Aids Market Landscape Analysis, 2016-2024
  • TABLE 20 Colombia Hearing Aids Market Landscape Analysis, 2016-2024
  • TABLE 21 Asia pacific Hearing Aids Market Landscape Analysis, 2016-2024 (USD Mn)
  • TABLE 22 Japan Hearing Aids Market Landscape Analysis, 2016-2024
  • TABLE 23 China Hearing Aids Market Landscape Analysis, 2016-2024
  • TABLE 24 India Hearing Aids Market Landscape Analysis, 2016-2024
  • TABLE 25 North America Pricing Analysis
  • TABLE 26 North America Pricing Analysis (OPP, IPP, and RAP- 2016)
  • TABLE 27 U.S. Pricing Analysis-2016
  • TABLE 28 Canada Pricing Analysis-2016
  • TABLE 29 Europe Pricing Analysis (OPP, IPP, and RAP- 2016)
  • TABLE 30 U.K Pricing Analysis-2016
  • TABLE 31 Germany Pricing Analysis-2016
  • TABLE 32 France Pricing Analysis-2016
  • TABLE 33 Italy Pricing Analysis-2016
  • TABLE 34 Spain Pricing Analysis-2016
  • TABLE 35 Latin America Pricing Analysis (OPP, IPP, and RAP- 2016)
  • TABLE 36 Brazil Pricing Analysis-2016
  • TABLE 37 Mexico Pricing Analysis-2016
  • TABLE 38 Colombia Pricing Analysis-2016
  • TABLE 39 Asia Pacific Pricing Analysis (OPP, IPP, and RAP- 2016)
  • TABLE 40 Japan Pricing Analysis-2016
  • TABLE 41 China Pricing Analysis-2016
  • TABLE 42 India Pricing Analysis-2016
  • TABLE 43 Middle East Pricing Analysis (OPP, IPP, and RAP- 2016)
  • TABLE 44 Saudi Arabia Pricing Analysis-2016
  • TABLE 45 South Africa Pricing Analysis-2016
  List of Figures  
  • 1 Hearing Aids Market Segmentation
  • 2 Market Size & Growth Prospects
  • 3 Leading Brand Dynamics
  • 4 Penetration & Growth Prospects
  • 5 Industry Analysis – Porter’s
  • 6 Hearing Aids Market – PESTEL Analysis
  • 7 Hearing Aids Market Share by Product Type, 2016 & 2024
  • 8 Hearing Aids Market Share by Technology Type, 2016 & 2024
  • 9 Hearing Aids Market Share by Application Type, 2016 & 2024
  • 10 Hearing Aids Market Share by Region, 2016 & 2024

Key Insights Addressed:  

  • Defining market size from 2014 to 2016.
  • Estimating market growth till 2024 and consequence market forecast.
  • Identifying market drivers, restraints & future opportunities and allowing decision-maker with a range of possible outcomes and the probabilities that will occur for any choice of action.
  • Market segments and regions that will drive or lead market growth.
  • Defining Optimal Price Point (OPP) which will be accepted and recommended by maximum customers.
  • A bird’s-eye view of the competitive landscape and the key market players.
  • Key strategic growth driver adopted by market players. In-depth analysis of their strategies and implication on competition & growth.
    Key Findings:    
  • The global hearing aids market was valued at $4.6bn in 2016 and is anticipated to reach over $6.4n by 2024.
  • As per WHO, nearly 360 million people or 5% of the global population has disabling hearing loss. The adult population accounts for over 91% or 328 million, and children account for 32 million.
  • As per the Administration of Aging (AoA), in the U.S., there are over 46.2 million people aged 65 and above, which represents roughly 14.5% or one in every seven Americans. By 2040, the share of geriatric population is expected to exceed 21.7%. The significant rise in the aging population is anticipated to bolster the demand for several types of hearing aids in the future.
  • In the UK, the prices are negotiated by the NHS to ensure affordability and access to modern innovations. In 2014, the NHS with support from the British Academy of Audiology had renewed its Hearing Aid and Accessories framework agreement to improve the procurement process, ensure competitive viability and result in significant cost savings.
  • Key market participants are William Demant, Sonova, Sivantos, GN Store Nord, Starkey, and Widex.

Ameri Research implies a unique methodology of published information and primary research to bring key insights to customer decision making process. Our analytics model helps us to understand the structured and unstructured information from various sources. Key steps involves in the process are as below-

  1. Analyzing Published Information- Access to large pool of paid and unpaid published information via different sources and analyzing market trend.
  2. Setting Foundation- Input from analysis of secondary sources set our foundation to market analysis and helps in setting the scope for further research. Setting the scope involves Ameri Research proprietary statistical model, discussion with industry leaders, internal brainstorming, key discussion pointers from various forums etc.
  3. Need Gap Analysis- Defining the gap between our scope and availability of information.
  4. KOL Panel Discussion- Focused Group Discussion with a structured discussion guide to fine tune the gap and deriving the factors driving/restraining the market trend.
  5. Quantitative Research- Sampling large number of industry players, Education/Research Institutes, Government bodies, NGOs, Individual acclaimed researchers and conducting the primary interview with a structured questionnaire.
  6. Data Triangulation- We apply bottom-up demand approach or top-down estimation or a combined approach to triangulate the data points.
  7. Analyst Comment- Each of our analysts carries large pool of experience from domain perspective and add their value which is directional in nature
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Description

Hearing Aids Market, Hearing Aids Market Analytics, Hearing Aids Market Share, Hearing Aids Market Research, Hearing Aids Market Forecast, Hearing Aids Market Insight, Hearing Aids Market Trend, Hearing Aids Market Value,Hearing Aids Market Size, Hearing Aids Market Analysis, Hearing Aids Market Survey, Hearing Aids Market Research ReportThe global hearing aids market was valued at $4.6bn in 2016 and is anticipated to reach over $6.4n by 2024.

 

The hearing aids market is anticipated to grow steadily owing to factors such as a rise in the number of people suffering from hearing loss, the introduction of technologically advanced products, increasing awareness about mild and moderate hearing problems, and rise in global geriatric population.

 

As per WHO, nearly 360 million people or 5% of the global population has disabling hearing loss. The adult population accounts for over 91% or 328 million, and children account for 32 million. Disabling hearing loss is defined as hearing loss over 30 dB in the children and a hearing loss of over 40 dB in adults.  Majority of hearing loss people live in low, and middle-income countries. Due to increase in healthcare investment in emerging countries, growing awareness, and introduction of innovative products at optimal prices are anticipated to reinforce the market growth over the forecast period positively.

 

The rise in global geriatric population is a key factor boosting the usage rates. The developed economies such as the U.S., UK, Germany, France, Italy and Japan, have the highest base of the geriatric population aged 65 and above. Moreover, globally over 33% people aged 65 years and above are impacted due to disabling hearing loss.  As per the Administration of Aging (AoA), in the U.S., there are over 46.2 million people aged 65 and above, which represents roughly 14.5% or one in every seven Americans. By 2040, the share of the geriatric population is expected to exceed 21.7%. The significant rise in the aging population is anticipated to bolster the demand for several types of hearing aids in the future.

 

Hearing Aids Market 2024

 

In 2016, as per the U.S. Hearing Industries Association (HIA) data, a net total of nearly 3.65 million hearing aid units were dispensed with an increase 8.7% compared to previous year. The growing competition for market share in the U.S. retail sector is anticipated to create pricing pressures and impact profitability of the top manufacturers.

 

Pricing Analysis

 

“Optimal Price Point (OPP) for hearing aid Products”

 

Estimated Average hearing aid product cost – $ xx globally. However, with improving access and availability of options, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model. The price per unit for hearing aids vary in the range of USD 1500 to 4000 USD and above, depending on the type of product, technology, and other factors. In the U.S., the pricing strategy varies for retail sale and institutional sales, and government procurement. The U.S. Veteran Affairs Department is the single largest customer for procuring hearing aids.

 

In the UK, the prices are negotiated by the NHS to ensure affordability and access to modern innovations. In 2014, the NHS with support from the British Academy of Audiology had renewed its Hearing Aid and Accessories framework agreement to improve the procurement process, ensure competitive viability and result in significant cost savings. There are 3600 product lines supplied by eight players listed by the NHS on the new agreement. These players include Starkey, GN Resound, Widex, Oticon, Puretone, PC Werth, Siemens, and Phonak.

 

Hearing Aids Market by “Product & Technology”

 

The hearing aids market by product is segmented as in-the-ear, receiver-in-the-ear, behind-the-ear, and canal hearing aids. In 2016, behind-the-ear segment accounted for a dominant share of over 48% due to advantages such as patient comfort, high efficiency, and ease of use. By 2024, canal hearing aids are expected to witness the maximum growth rate of nearly 7%. The introduction of new products in this category with improved efficiency and high patient acceptance is expected to drive the market growth in the next few years.

 

Based on technology, the hearing aids are segmented as digital and analog.  The introduction of digital hearing aids has slowly replaced the use of traditional analog hearing aids. In 2016, the digital hearing aids segment accounted for over 85% of the market and its share is expected to further grow over the next eight years. The improved product features such as Bluetooth connectivity, enhanced audio quality, product miniaturization has significantly improved the product aesthetics and performance.

 

Regional Segmentation

 

In 2016, Europe was the leading region with a market share of nearly 39% followed by North America and Asia Pacific. The high disease burden, presence of major manufacturers, skilled professionals, high investment in research & development are some of the factors contributing to the high market share.

 

Asia Pacific is expected to emerge as the fastest growing region with a CAGR more than 5.5% from 2017 to 2024. The growing awareness about hearing loss, increase in aging population, rise in healthcare expenditure are some of the key factors driving the market growth in the region. Some of the major market participants such as Starkey, are creating hearing aid awareness through Starkey Hearing Foundation. The growing awareness is targeted to reduce the social stigma associated with the use of hearing loss, and these campaigns also encourage the people to opt for early diagnosis and treatment.

 

“Competitive Landscape” and “Merger & Acquisition Insights”

 

The hearing aids market is highly consolidated, due to the high level of M&A activity by the “Big Six” players such as William Demant, Sonova, Sivantos, GN Store Nord, Starkey, and Widex. These players account for more than 90% of the market share.  Moreover, the hearing aids market landscape is uniquely positioned with different sales channels such as large retail chains, manufacturer retail chain, independent dispensers and public (government agencies procurement).

 

The manufacturers are increasingly using forward integration strategies to increase presence in retail segment by opening branded stores and by supplying through big-box retailers such as Costco, and others. Some of the notable acquisitions in 2016 include,

 

  • In 2016, Sonova Holding AG, acquired Europe’s retail company AudioNova International B.V. and merged it with its retail business
  • In 2015, William Demant had acquired Audika Groupe, which is one of the largest hearing aid dispensing chain in France

 

Hearing Aids Market Share

Market Segmentation

 

Hearing Aids Market by Product (Revenue, Million, 2014 – 2024)

  • In-the-ear hearing aid
  • Receiver-in-the-ear hearing aid
  • Behind-the-ear hearing aid
  • Canal hearing aids ITC, CIC and IIC

Hearing Aids Market by Technology, (Revenue, USD Million, 2014 – 2024)

  • Analog
  • Digital

Hearing Aids Market Regional Outlook (Revenue, USD Million, 20124- 2024)

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
  • Asia Pacific
    • Japan
    • China
    • India

Latin America

  • Brazil
  • Mexico
  • Columbia

Middle East and Africa

  • South Africa
  • Saudi Arabia

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