The global Healthy Snack Chips Market was valued at $18.34Billion in 2018 and is forecast to grow at a modest7.9 % CAGR between 2018 and 2026, culminating in 2026 global sales of $32.20Billion.
The rising number of the population, increasing the awareness towards healthy foods, Ready-to-Eat (RTE) and the growing demand for Easy-to-eat food is the main reason to fuel the market growth. Some key Factors, like growing demand for Potato&Tortilla chips, increasing uses of snack-based food substitutes, and rising consumer demand for better ingredient traceability &reliability, are projected to expand the industry scope. Consumers are looking for healthier snack’s food, in which they consume easily, due to their long working and busy lifestyles. So, the smaller packages that are easy to carry and suitable are in high demand. Potato chips is an available at reasonable cost are popular between all age groups with a charming crisps and chips flavor, specifically the young generation. Increase demand for the development of packaged food, increasing inessential incomes of consumers, and progress in the economy of developing countries are cooperatively improving the growth of the snacks and chips market.Food products sector in retail setups has established an improvement after the overview of healthy chips. For example, in U.S., main retail companies, like, Walmart, and The Kroger Co. have documented the augmented demand for healthy snack products and trying to develop different types of new flavors as per the consumer demand.
“Optimal Price Point (OPP) for Plant-Based Protein Supplements Products”
Estimated Average product/ service cost – $ xx globally. However, with improving access and availability of options, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.
Due to the wide array of products available in the market, pricing, positioning, and sales channel optimization play a vital role in the success of a product. On average, in the China Healthy Snack Chips are available at USD xxx- USD xxxx. However, high-end products are available at much higher prices. The prices in emerging countries and developed countries vary significantly due to the difference in purchasing power and availability of latest products.
Healthy Snack Chips Market by “Product Categories”
We have segmented the Healthy Snack Chips based on Product Categories as Pop, Popcorn, Puff, Potato, Tapioca, and Tortilla Chips.
We have observed the significant growth of Healthy Snack Chips by Potato segment which dominates the market share of 36.8% in terms of revenue in 2018. This product is increasing the demand in the market by its characteristics. Such as gluten-free, good for the digestive system, and convenient food.
Some major industry is customizing their crisps packaging and potato chips to expand viewability and some other companies are trying to develop the new cooking process. With increasing sympathy in the direction of natural things, consumers are picking for natural ingredients to avoid artificial flavor.
Healthy Snack Chips Market by “Distribution Channel”
We have segmented the Healthy Snack Chips market based on Distribution Channel are Super Markets, Online Stores, Direct to the customer (DTC), Other Channels.
We have observed the rapid growth of Protein Supplements followed by Online stores segment with 55.2% market share in 2018. Due to its price discount and availability of consumers demand.
The Direct-to-Customer (DTC) channel is projected to the spectator the growth over the forecast period on the reason of capital investment by major manufacturers to reinforce their DTC channels.
North America and the Asia Pacific accounted for the maximum revenue share of over xx% in 2018 due to increased demand of Healthy Snacks Chips followed by the Asia Pacific- Top 5 countries contribute $X.6 Billion in 2018 and expected to reach $x.5 Billion by 2026.
Growing population and their healthy snacks are projected to increase the consumption of RTE foods supplements and availability of Healthy Snack Chips option, create an impact in developing countries for the demand for healthy snacks and convenience food. North America is presently leading the market in 2017 due to the availability of unique flavors. The introduction of newer flavors and the increasing demand for quick snacks will also contribute towards the growth of the market. the decrease proportions of the U.S. families, leading many to additional cooking meals at home with eating single-portion, portable snack foods. In addition, increased income levels and spending power in the country will augment the demand further.
“Competitive Landscape”and“Merger & Acquisition Insights”
The key market participants include GRUMA, Grupo Bimbo, PepsiCo, Truco Enterprises, Amplify SnackBrands, Arca Continental, Fireworks Foods, Greendot Health Foods, Hain Celestial, Intersnack Group, Kellogg, Mexican Corn Products, Snacka Lanka, and Snyder’s-Lance are few major players in Healthy Snack Chips markets. TheHealthy Snacks Chips market is fragmented with a large number of global & local players. Merger &Acquisitions, collaborations & new products launch are some of the major strategies adopted by key market players. Apart from this innovation& new product development are a major focus area for dominant companies.
Healthy Snack ChipsMarket by Product Categories(Revenue, Million, 2018 – 2026)
- Tortilla Chips
Healthy Snack Chips Market by Distribution Channel (Revenue, Million, 2018 – 2026)
- Super Markets
- Online Stores
- Direct to customer (DTC)
- Other Channels
Healthy Snack ChipsMarket Regional Outlook (Revenue, USD Million, 2018- 2026)
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
- South Africa
- Saudi Arabia
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