The global Bariatric Surgery Devices market was valued at $1.8 Billion in 2017 and is forecast to grow at a modest 12.15 % CAGR between 2018 and 2025, culminating in 2025 global sales of $ x.x Billion.
The prevalence of obesity was 39.8% and affected about 93.3 million U.S. adults in 2015-2016. The estimated annual medical cost of obesity in the U.S. was $147 billion in 2008. The medical cost for people who have obesity was $1,429 higher than those of normal weight. The prevalence of obesity was 35.7% among young adults age 20–39 years, 42.8% among middle-aged adults age 40-59 years, and 41.0% among older adults age 60 and over. According to the American Society for Metabolic and Bariatric Surgery, more than 200,000 people underwent weight-loss surgery in 2016, and for many, the benefits were likely far-reaching.
As per Professor Matthew Dong (Mount Sinai Hospital), bariatric surgery not only help people lose weight, it also helps treat a lot of the weight-related medical problems that are associated with excess weight, such as high blood pressure, Type 2 diabetes, heart disease, sleep apnea, acid reflux, and many other conditions. Typically, for people with a BMI between 35 and 40 to qualify for surgery, they need to have at least one weight-related medical condition, such as heart disease.
“Optimal Price Point (OPP) for Bariatric Surgery Devices”
Estimated Average product/ service cost – $ xx globally. However, with improving access and availability of options, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.
Due to the wide array of products available in the market, pricing, positioning, and sales channel optimization play a vital role in the success of a product. On an average, in the U.S., the Bariatric Surgery Devices are available at USD xxx- USD xxxx. However, the high-end products are available at much higher prices. The prices in emerging countries and developed countries vary significantly due to the difference in purchasing power and availability of latest products.
Bariatric Surgery Devices Market by “Device Type”
We have segmented the Bariatric Surgery Devices market by device type into Minimally Invasive (Suturing Device, Closure Device, Stapling Device, Trocars), Non-Invasive (Gastric Bands, electrical Stimulation Devices, Gastric Balloons, Gastric Emptying) category. Approval of intragastric balloons to the list of recommended devices used for bariatric procedures by Europe and American Society for Metabolic and Bariatric Surgery (ASMBS) in 2018 shows the demand for bariatric surgery devices.
Bariatric Surgery Devices Market by “Procedure Type”
We have segmented the Bariatric Surgery Devices market by procedure type into Vertical Sleeve Gastrectomy, Gastric Bypass, Revision Surgery, Adjustable Gastric Banding, Mini Gastric Bypass, Roux-en-Y Gastric Bypass. Roux-en-Y Gastric Bypass (RYGB) is dominating the market from last few years. Gastric Bypass surgery is performed through open surgery and cumbersome. However, with introduction of laparoscopic bypass surgeries, it’s simplified and increasing level of acceptance. We are expecting vertical sleeve gastrectomy will be the leading surgery during the forecasting period. It is covered under many private insurer and Medicaid.
Bariatric Surgery Devices Market by “Distribution Channel”
We have segmented the Bariatric Surgery Devices market based on distribution channel as Hospitals, Drug Store, Specialty Pharmacy, E-Pharmacy. Majority of products channelized through hospitals. However, we are observing the increased role of specialized pharmacy and E-pharmacy in the distribution/ dispensation of bariatric surgery devices. Patient education to increase awareness plays a key role in the outcome. Many payors are linking reimbursement to the outcome.
North America accounted for the maximum revenue share of over 70% in 2017 due to increased patient number, lifestyle followed by availability of treatment options, better reimbursement plan, and RND. Followed by EU- Top 5 countries contribute $X.6 Billion in 2017 and expected to reach $x.5 Billion by 2023.
With changing lifestyle in developing countries and availability of treatment option, we are observing a rise in patient numbers in developing countries. However, these markets represent a minuscule percentage of the overall market.
“Competitive Landscape” and “Merger & Acquisition Insights”
The key market participants include Allergan Inc., USGI Medical Inc., Johnson and Johnson, Intuitive Surgical Inc., GI Dynamics Inc., TransEnterix Inc., Covidien Plc, Semiled Ltd., Cousin Biotech, and Mediflex Surgical Procedures. The growing investment in research and development is driving the companies to innovate, stay market relevant and retain their share. Moreover, there are several startup companies working on newer technologies, and these companies are considered as strategic assets for merger and acquisition. The Nederlandse Obesitas Kliniek (NOK) and Medtronic have collaborated via a majority ownership position in NOK to improve NOK’s ability to offer integrated, value-based healthcare solutions for the treatment of morbid obesity to more patients and more locations around the world. Some of the most notable transactions in the recent past include,
- Medtronic acquisition of Covidien for an estimated US$49.9 billion. This will create new competition to
- XXXX’s acquisition with prospective bidder has created a new space within bariatric surgery device market.
Bariatric Surgery Devices Market by Device Type (Revenue, Million, 2014 – 2025)
- Minimally Invasive
- Suturing Device,
- Closure Device
- Stapling Device
- Gastric Bands
- Electrical Stimulation Devices
- Gastric Balloons
- Gastric Emptying
Bariatric Surgery Devices Market by Procedure Type (Revenue, Million, 2014 – 2025)
- Vertical Sleeve Gastrectomy
- Gastric Bypass
- Revision Surgery
- Adjustable Gastric Banding
- Mini Gastric Bypass
- Roux-en-Y Gastric Bypass
Bariatric Surgery Devices Market by Distribution Channel (Revenue, Million, 2014 – 2025)
- Drug Store
- Specialty Pharmacy
Bariatric Surgery Devices Market Regional Outlook (Revenue, USD Million, 2014- 2025)
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
- South Africa
- Saudi Arabia
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