The global automotive wrap films market was valued at $2.1 billion in 2016 and is forecast to grow at a CAGR of 24% between 2017 and 2024, culminating in 2024 global sales of $11.7 bn.
Industry at a Glance
Increasing usage of car wraps for promotional purposes along with the growth of automotive industry in emerging economies is anticipated to drive market growth over the forecast period. Car wraps have emerged as a cost-effective way to promote businesses and make over a thousand impressions within a day.
Rising customization levels coupled with increasing post-sale services provided by companies is driving demand significantly. Wrap films are high technology covering made of vinyl which is precisely applied to cars by highly trained technicians or installers. Personal car owners are also generating strong demand for paint replacement wrap that can completely change the color of the vehicle.
The presence of numerous options such as matte black, blue, yellow, and green is attracting car owners in large numbers. A wrap covering the entire vehicle gives visual appeal and helps maintain the resale value of the car with the vinyl wrap acting as a shield for the paint beneath. Major customization trends include full vehicle vinyl wraps, interior vinyl wraps, paint protection, and custom colors.
Pricing Analysis
“Optimal Price Point (OPP) for Automotive Wrap Films Products”
Estimated Average Automotive Wrap Films product cost – $ xx globally. However, with improving access and availability of options, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.
Raw material price volatility and high installation cost are expected to shape up pricing strategies adopted by industry participants. Moreover, technological advancements along with latest customization trends will also impact pricing trends.
Application Insights
Based on application, the market has been segmented into heavy duty vehicles, light-duty vehicles, and medium duty vehicles. Light duty vehicles emerged as the leading application segment and accounted for over 40% of the overall market revenue in 2016. Rising promotional activities through vans, personal cars, and SUV’s along with increasing sales of lightweight vehicles in countries such as the U.S., Germany, and UK is anticipated to drive growth over the forecast period.
Automotive wraps are also being extensively used in personal cars to protect the original paint or for styling purpose. Increasing usage in motorsports for advertising activities is anticipated to further propel application segment growth over the forecast period.
Regional Segmentation
North America was the leading regional market for automotive wrap films and accounted for over 30% of the overall industry revenue in 2016. Recovery of the automotive industry is the primary driving force behind regional market growth. Availability of numerous customization options coupled with rising popularity of glossy car wraps is anticipated to boost regional market growth over the forecast period.
Asia-Pacific is expected to emerge as the fastest growing region owing to increasing automotive sales along with rising per capita disposable income in emerging economies such as China, India, Thailand, Malaysia, South Korea, and Vietnam. Rising urban population coupled with increasing demand for passenger cars is further anticipated to boost regional market growth over the next seven years.
Growth Drivers & Restraints
Increasing usage of vehicles for advertising and promotional purposes, rising passenger car sales, and usage of car wrap to protect original paint are key factors driving automotive wrap films market growth. Increasing popularity of customizing personal cars with vinyl wraps in emerging economies of Asia-Pacific and Latin America is further anticipated to bolster demand over the forecast period. In addition, heavy-duty vehicles such as buses and trucks are also being used as means of advertising with their body being partially or wholly covered with vinyl wraps.
Top Players & Company Share
Key industry participants include global automotive wrap films market include The 3M Company, Avery Dennison Corporation, Hexis S.A., Oraful Group, Arlon Graphics LLC, JMR Graphics Inc., Ritrama S.p.A, Kay Premium Marking Films (KPMF), Vvivid Vinyl, and Mactac.
Market Segmentation
- Automotive Wrap Films Market by Application (Revenue, USD Million)
- Light Duty Vehicles
- Medium Duty Vehicles
- Heavy Duty Vehicles
- Automotive Wrap Films Market by Region (Revenue, USD Million)
- North America
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Asia Pacific
- Latin America
- Middle East & Africa (MEA)
Chapter 1 Methodology and Scope
- Research Methodology
- Research Scope & Assumptions
- List of Data Sources
Chapter 2 Executive Summary
Chapter 3 Automotive Wrap Films Overview
- Market Ecosystem
- Key Stakeholders
- Industry Trends & Analysis
Chapter 4 Automotive Wrap Films Industry Outlook
- Market Segmentation
- Market Size & Growth Prospects
- Leading Brand Dynamics
- Raw Material Outlook
- Key Market Drivers
- Increasing promotional activities through cars
- Growth of automotive industry
- Key Market Challenges/ Restraints
- Major Trends &Issues
- Penetration & Growth Prospects
- Industry Analysis - Porter’s
- Automotive Wrap Films Market-PESTEL Analysis
- Company Market Share/Heat Map Analysis
Chapter 5 Automotive Wrap Films Market Outlook by Application (Kilo Tons, USD Billion)
Automotive Wrap Films Market Landscape by Application – 2016 & 2024
- Light Duty Vehicles
- Market Landscape Analysis, 2014-2024
- Medium Duty Vehicles
- Market Landscape Analysis, 2014-2024
- Light Duty Vehicles
- Market Landscape Analysis, 2014-2024
Chapter 6 Automotive Wrap Films Market Outlook by Region (Kilo Tons, USD Billion)
Automotive Wrap Films Market Landscape by Region – 2016 & 2024
- North America Market Landscape Analysis, 2014-2024 (Kilo Tons, USD Bn)
- U.S. Market Landscape Analysis, 2014-2024
- Canada Market Landscape Analysis-2014-2024
- Europe Market Landscape Analysis, 2014-2024 (Kilo Tons, USD Bn)
- UK Market Landscape Analysis, 2014-2024
- Germany Market Landscape Analysis, 2014-2024
- France Market Landscape Analysis, 2014-2024
- Italy Market Landscape Analysis, 2014-2024
- Spain Market Landscape Analysis, 2014-2024
- Latin America Market Landscape Analysis, 2014-2024 (Kilo Tons, USD Bn)
- Brazil Market Landscape Analysis, 2014-2024
- Mexico Market Landscape Analysis, 2014-2024
- Asia Pacific Market Landscape Analysis, 2014-2024 (Kilo Tons, USD Bn)
- Japan Market Landscape Analysis, 2014-2024
- China Market Landscape Analysis, 2014-2024
- India Market Landscape Analysis, 2014-2024
- Middle East & Africa Market Landscape Analysis, 2014-2024 (Kilo Tons, USD Bn)
- Saudi Arabia Market Landscape Analysis, 2014-2024
- UAE Market Landscape Analysis, 2014-2024
Chapter 7 Pricing Analysis
Optimal Price Points (OPP), Indifference Price Points (IPP) and Range of Acceptable Prices (RAP) of leading brands and revenue estimation by Region- 2016
- North America Pricing Analysis (OPP, IPP and RAP- 2016)
- U.S. Pricing Analysis-2016
- Canada Pricing Analysis-2016
- Europe Pricing Analysis (OPP, IPP and RAP - 2016)
- UK Pricing Analysis-2016
- Germany Pricing Analysis-2016
- France Pricing Analysis-2016
- Italy Pricing Analysis-2016
- Spain Pricing Analysis-2016
- Latin America Pricing Analysis (OPP, IPP and RAP- 2016)
- Brazil Pricing Analysis-2016
- Mexico Pricing Analysis-2016
- Asia Pacific Pricing Analysis (OPP, IPP and RAP- 2016)
- Japan Pricing Analysis-2016
- China Pricing Analysis-2016
- India Pricing Analysis-2016
- Middle East & Africa Pricing Analysis (OPP, IPP and RAP- 2016)
- Saudi Arabia Pricing Analysis-2016
- UAE Pricing Analysis-2016
Chapter 8 Competitive Landscape
- The 3M Company
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Avery Dennison Corporation
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Hexis S.A.
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Oraful Group
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Arlon Graphics LLC
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- JMR Graphics Inc.
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Ritrama S.p.A
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Kay Premium Marking Films (KMPF)
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Vvivid Vinyl
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Mactac
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
List of Tables
- TABLE 1 Automotive Wrap Films Market - Industry Snapshot & Key Buying Criteria, 2014 - 2024
- TABLE 2 Global Automotive Wrap Films Market, 2014 – 2024 (USD Billion)
- TABLE 3 Global Automotive Wrap Films Market by Application, 2014 – 2024 (USD Billion)
- TABLE 4 Global Automotive Wrap Films Market by Region, 2014 – 2024 (USD Billion)
- TABLE 5 Automotive Wrap Films Market - Key Market Driver Analysis
- TABLE 6 Automotive Wrap Films Market - Key Market Restraint/ Challenge Analysis
- TABLE 7 Automotive Wrap Films Market – Key Opportunity Analysis
- TABLE 8 North America Automotive Wrap Films Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 9 U.S. Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 10 Canada Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 11 Europe Automotive Wrap Films Market Landscape Analysis, 2014-2024(USD Billion)
- TABLE 12 U.K Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 13 Germany Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 14 France Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 15 Italy Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 16 Spain Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 17 Latin America Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 18 Brazil Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 19 Mexico Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 20 Colombia Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 21 Asia Pacific Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 22 Japan Automotive Wrap Films Market Landscape Analysis, 2014-2024(USD Billion)
- TABLE 23 China Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 24 India Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 25 Middle East & Africa Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 26 Saudi Arabia Automotive Wrap Films Market Landscape Analysis, 2014-2024(USD Billion)
- TABLE 27 UAE Automotive Wrap Films Market Landscape Analysis, 2014-2024 (USD Billion)
- TABLE 28 North America Pricing Analysis
- TABLE 29 North America Pricing Analysis (OPP, IPP and RAP- 2016)
- TABLE 30 U.S. Pricing Analysis-2016
- TABLE 31 Canada Pricing Analysis-2016
- TABLE 32 Europe Pricing Analysis (OPP, IPP and RAP- 2016)
- TABLE 33 U.K Pricing Analysis-2016
- TABLE 34 Germany Pricing Analysis-2016
- TABLE 35 France Pricing Analysis-2016
- TABLE 36 Italy Pricing Analysis-2016
- TABLE 37 Spain Pricing Analysis-2016
- TABLE 38 Latin America Pricing Analysis (OPP, IPP and RAP- 2016)
- TABLE 39 Brazil Pricing Analysis-2016
- TABLE 40 Mexico Pricing Analysis-2016
- TABLE 41 Asia Pacific Pricing Analysis (OPP, IPP and RAP- 2016)
- TABLE 42 Japan Pricing Analysis-2016
- TABLE 43 China Pricing Analysis-2016
- TABLE 44 India Pricing Analysis-2016
- TABLE 45 Middle East & Africa Pricing Analysis (OPP, IPP and RAP- 2016)
- TABLE 46 Saudi Arabia Pricing Analysis-2016
- TABLE 47 UAE Pricing Analysis-2016
List of Figures-
- FIG. 1 Automotive Wrap Films Market Segmentation
- FIG. 2 Market Size & Growth Prospects
- FIG. 3 Leading Brand Dynamics
- FIG. 4 Penetration & Growth Prospects
- FIG. 5 Industry Analysis – Porter’s
- FIG. 6 Automotive Wrap Films Market – PESTEL Analysis
- FIG. 7 Automotive Wrap Films Market Share by Application, 2016 & 2024
- FIG. 8 Automotive Wrap Films Market Share by Region, 2016 & 2024
Ameri Research implies a unique methodology of published information and primary research to bring key insights to customer decision making process. Our analytics model helps us to understand the structured and unstructured information from various sources. Key steps involves in the process are as below-
- Analyzing Published Information- Access to large pool of paid and unpaid published information via different sources and analyzing market trend.
- Setting Foundation- Input from analysis of secondary sources set our foundation to market analysis and helps in setting the scope for further research. Setting the scope involves Ameri Research proprietary statistical model, discussion with industry leaders, internal brainstorming, key discussion pointers from various forums etc.
- Need Gap Analysis- Defining the gap between our scope and availability of information.
- KOL Panel Discussion- Focused Group Discussion with a structured discussion guide to fine tune the gap and deriving the factors driving/restraining the market trend.
- Quantitative Research- Sampling large number of industry players, Education/Research Institutes, Government bodies, NGOs, Individual acclaimed researchers and conducting the primary interview with a structured questionnaire.
- Data Triangulation- We apply bottom-up demand approach or top-down estimation or a combined approach to triangulate the data points.
- Analyst Comment- Each of our analysts carries large pool of experience from domain perspective and add their value which is directional in nature
