The global paint protection film market was valued at $855.8 million in 2016 and is forecast to grow at a steady CAGR of 5.8% between 2017 and 2024, culminating in 2024 global revenue of $1,344.4 Million.
Industry at a Glance
Increasing automotive sales on account of rising per capita disposable income along with changing lifestyles in developing economies of Asia Pacific is expected to fuel paint protection film market growth over the forecast period. Rising consumer awareness regarding benefits of these films coupled with availability of numerous installers in emerging economies such as China, India, Thailand, Brazil, and Saudi Arabia is expected to positively influence overall industry growth.
Paint protection film is also known as to as clear bra, clear paint film, PPF and clear film. It is a thermoplastic urethane film and also utilizes polymeric calendered PVC film, adhesives and clay coated paper. It is majorly applied on exposed painted automotive exteriors such as side mirrors, hoods, door edges, door handle cavities, bumpers, rocker panel, and wheel flare. The film provides protection from stone chips, bug damage, automotive fluid stains, road tar stains, scratches, and punishing outdoor weathering.
The film was originally developed for aerospace and defense sector during Vietnam War for helicopter rotary blades and other vulnerable parts of military transports. However, paint protection film benefits were realized by the automotive industry and its usage in luxury & sports cars grew at a prolific rate. Developed economies of North America and Europe have been conventionally the major consumers of these films owing to affordability coupled with mature automotive industries.
Pricing Analysis
“Optimal Price Point (OPP) for Paint Protection Film Products”
Estimated Average paint protection film product cost – $ xx globally. However, with improve in access and availability of options, OPP and range of acceptable Prices (RAP) are going to change. We at Ameri Research continuously track these prices with our proprietary pricing model.
Rising TPU film prices coupled with high cost of installation are expected to influence price trends over the course of next seven years. Latest technological developments such as usage of self-healing materials along and solvent based acrylic adhesives will also play a part in pricing strategies adopted by market participants.
Application Insights
Automotive industry was the largest application segment in 2016 and is continue its dominance over the next seven years. The segment accounted for over for over 70% of the overall industry revenue in 2016 and is expected to grow at a steady CAGR of over 5% from 2017 to 2024. The rising demand for paint protection film in automobiles can be attributed towards rising consumer awareness, increasing affordability, and OEM approval by majority car manufacturers. Widening application scope of these films in airplanes, cell phones, motorcycles, defense and RV’s is a key factor set to positively influence demand over the forecast period.
Growth Drivers & Restraints
Rapid increase in automobile sales in Asia Pacific and Latin America in combination with recovery of automotive industry in the U.S., Germany, France and UK is further anticipated to uplift market growth. Previously, luxury and sports cars were the premium customers of paint protection films. However, Rising popularity in countries such as China, India, and Brazil coupled with superior offerings such as excellent film clarity, protective clearcoat, and gloss retention has driven their demand significantly Escalating defense budgets coupled with advent of better and upgraded products for aerospace industry is anticipated to further boost demand.
Regional Segmentation
Asia Pacific emerged as the leading regional market and accounted for over 35% of the overall market volume in 2016. Shift of major automotive manufacturers along with sharp rise in number of car owners in countries such as China, India, Japan, Thailand, Vietnam, and Malaysia has fueled demand for paint protection films. Rapid development, growing urban population, and favorable business environment has attracted investments from premium automotive manufacturers in the region and in turn augment market growth.
Brazil and Mexico are anticipated to lead consumption in Central & South American region driven by strong economic growth and lucrative business policies. Rising consumer awareness, positive automotive industry outlook, and rising defense spending in Middle East is also expected to stimulate demand in the near future.
Top Players & Company Share
Major players operating in the global paint protection film market include 3M Company, Xpel Technologies Corp., Premium Shield, SolarGard, Avery Dennison, Llumar, Suntek Films, Argotec, Himark Paint Protective Film Ltd., and Vanzetti Engineering S.R.L. The industry is characterized by presence of large multinational and small scale regional players offering products through car care centers, installers and diversified chain of distributors.
Market Segmentation
- Paint Protection Film Market by Application (Volume, Thousand Sq. Meters; Revenue, USD Million)
- Automotive
- Electrical & Electronics
- Aerospace & Defense
- Others
- Paint Protection Film Market by Region (Volume, Thousand Sq. Meters; Revenue, USD Million)
- North America
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Asia Pacific
- China
- India
- Japan
- Southeast Asia
- Central & South America
- Middle East & Africa (MEA)
Chapter 1 Methodology and Scope
- Research Methodology
- Research Scope & Assumptions
- List of Data Sources
Chapter 2 Executive Summary
Chapter 3 Paint Protection Film Overview
- Market Ecosystem
- Key Stakeholders
- Industry Trends& Analysis
Chapter 4 Paint Protection Film Industry Outlook
- Market Overview
- Market Segmentation
- Market Size & Growth Prospects
- Market Analysis By Application
- Leading Brand Dynamics
- Key Market Drivers
- Increasing automotive sales
- Strong growth of electronics & electrical industry in Asia Pacific
- Key Market Challenges/ Restraints
- High installation charges
- Key Market Opportunities
- Rising number of luxury cars in emerging economies
- Major Trends & Issues
- Penetration & Growth Prospects
- Industry Analysis - Porter’s
- Paint Protection Film Market-PESTEL Analysis
- Company Market Share/Heat Map Analysis
Chapter 5: Pipeline Intelligence
- Executive Summary
- Upcoming/ Emerging Products and/or Solutions
- TPU film manufacturers entering the market
- Key R&D Trends
Chapter 6: Regional Market Outlook by Revenue (USD Million)
Paint Protection Film Market Landscape by Region- 2014
- North America Market Landscape Analysis, 2014-2024 (USD Mn)
- U.S. Market Landscape Analysis, 2014-2024
- Canada Market Landscape Analysis-2014-2024
- Mexico Market Landscape Analysis-2014-2024
- Europe Market Landscape Analysis, 2014-2024Kilo (USD Mn)
- UK Market Landscape Analysis, 2014-2024
- Germany Market Landscape Analysis, 2014-2024
- France Market Landscape Analysis, 2014-2024
- Italy Market Landscape Analysis, 2014-2024
- Spain Market Landscape Analysis, 2014-2024
- Central & South America Market Landscape Analysis, 2014-2024Kilo (USD Mn)
- Brazil Market Landscape Analysis, 2014-2024
- Asia Pacific Market Landscape Analysis, 2014-2024 (USD Mn)
- Japan Market Landscape Analysis, 2014-2024
- China Market Landscape Analysis, 2014-2024
- India Market Landscape Analysis, 2014-2024
- Southeast Asia Market Landscape Analysis, 2014-2024
- Middle East & Africa Market Landscape Analysis, 2014-2024 (USD Mn)
- Saudi Arabia Market Landscape Analysis, 2014-2024
- UAE Market Landscape Analysis, 2014-2024
Chapter 7: Regional Market Outlook by Volume (Thousand Sq. Meters)
Paint Protection Film Market Landscape by Region- 2014
- North America Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters)
- U.S. Market Landscape Analysis, 2014-2024
- Canada Market Landscape Analysis-2014-2024
- Mexico Market Landscape Analysis-2014-2024
- Europe Market Landscape Analysis, 2014-2024Kilo (Thousand Sq. Meters)
- UK Market Landscape Analysis, 2014-2024
- Germany Market Landscape Analysis, 2014-2024
- France Market Landscape Analysis, 2014-2024
- Italy Market Landscape Analysis, 2014-2024
- Spain Market Landscape Analysis, 2014-2024
- Central & South America Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters)
- Brazil Market Landscape Analysis, 2014-2024
- Asia Pacific Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters)
- Japan Market Landscape Analysis, 2014-2024
- China Market Landscape Analysis, 2014-2024
- India Market Landscape Analysis, 2014-2024
- Southeast Asia Market Landscape Analysis, 2014-2024
- Middle East & Africa Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters)
- Saudi Arabia Market Landscape Analysis, 2014-2024
- UAE Market Landscape Analysis, 2014-2024
Chapter 8: Pricing Analysis
Optimal Price Points (OPP), Indifference Price Points (IPP) and Range of Acceptable Prices (RAP) of leading brands and revenue estimation by Region- 2016
- North America Pricing Analysis (OPP, IPP and RAP- 2016)
- U.S. Pricing Analysis-2016
- Canada Pricing Analysis-2016
- Mexico Pricing Analysis-2016
- Europe Pricing Analysis (OPP, IPP and RAP - 2016)
- UK Pricing Analysis-2016
- Germany Pricing Analysis-2016
- France Pricing Analysis-2016
- Italy Pricing Analysis-2016
- Spain Pricing Analysis-2016
- Central & South America Pricing Analysis (OPP, IPP and RAP- 2016)
- Brazil Pricing Analysis-2016
- Asia Pacific Pricing Analysis (OPP, IPP and RAP- 2016)
- Japan Pricing Analysis-2016
- China Pricing Analysis-2016
- India Pricing Analysis-2016
- Southeast Asia Pricing Analysis-2016
- Middle East & Africa Pricing Analysis (OPP, IPP and RAP- 2016)
- Saudi Arabia Pricing Analysis-2016
- UAE Pricing Analysis-2016
Chapter 9: Competitive Landscape
- 3M Company
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Xpel Technologies Corp.
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Premium Shield
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- SolarGard
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Avery Dennison
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Llumar
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Suntek Films
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Argotec
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Himark Paint Protective Film Ltd.
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
- Vanzetti Engineering S.R.L.
- Company Overview
- Financial Performance
- Key Decision Maker
- Product Pipeline
- Strategic Initiative
List of Tables
- TABLE 1 Paint Protection Film Market - Industry Snapshot & Key Buying Criteria, 2014 - 2024
- TABLE 2 Global Paint Protection Film Market, 2014 – 2024 (Thousand Sq. Meters, USD Million)
- TABLE 3 Global Paint Protection Film Market by Application, 2014 – 2024 (Thousand Sq. Meters, USD Million)
- TABLE 4 Paint Protection Film Market - Key Market Driver Analysis
- TABLE 5 Paint Protection Film Market - Key Market Restraint/ Challenge Analysis
- TABLE 6 Paint Protection Film Market – Key Opportunity Analysis
- TABLE 7 North America Paint Protection Film Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)
- TABLE 8 U.S. Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)
- TABLE 9 Canada Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)
- TABLE 10 Mexico Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)
- TABLE 11 Europe Paint Protection Film Market Landscape Analysis, 2014-2024(Thousand Sq. Meters, USD Million)
- TABLE 12 U.K Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)
- TABLE 13 Germany Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)
- TABLE 14 France Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)
- TABLE 15 Italy Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)
- TABLE 16 Spain Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)
- TABLE 17 Central & South America Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)
- TABLE 18 Brazil Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)
- TABLE 19 Asia pacific Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)
- TABLE 20 Japan Paint Protection Film Market Landscape Analysis, 2014-2024(Thousand Sq. Meters, USD Million)
- TABLE 21 China Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)
- TABLE 22 India Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)
- TABLE 23 Southeast Asia Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)`
- TABLE 24 Middle East & Africa Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million
- TABLE 25 Saudi Arabia Paint Protection Film Market Landscape Analysis, 2014-2024(Thousand Sq. Meters, USD Million)
- TABLE 26 UAE Paint Protection Film Market Landscape Analysis, 2014-2024 (Thousand Sq. Meters, USD Million)
- TABLE 27 North America Pricing Analysis
- TABLE 28 North America Pricing Analysis (OPP, IPP and RAP- 2015)
- TABLE 29 U.S. Pricing Analysis-2016
- TABLE 30 Canada Pricing Analysis-2016
- TABLE 31 Mexico Pricing Analysis-2016
- TABLE 32 Europe Pricing Analysis (OPP, IPP and RAP- 2016)
- TABLE 33 U.K Pricing Analysis-2016
- TABLE 34 Germany Pricing Analysis-2016
- TABLE 35 France Pricing Analysis-2016
- TABLE 36 Italy Pricing Analysis-2016
- TABLE 37 Spain Pricing Analysis-2016
- TABLE 38 Central & South America Pricing Analysis (OPP, IPP and RAP- 2016)
- TABLE 39 Brazil Pricing Analysis-2016
- TABLE 40 Asia Pacific Pricing Analysis (OPP, IPP and RAP- 2016)
- TABLE 41 Japan Pricing Analysis-2016
- TABLE 42 China Pricing Analysis-2016
- TABLE 43 India Pricing Analysis-2016
- TABLE 44 Southeast Asia Pricing Analysis-2016
- TABLE 45 Middle East & Africa Pricing Analysis (OPP, IPP and RAP- 2016)
- TABLE 46 Saudi Arabia Pricing Analysis-2016
- TABLE 47 UAE Pricing Analysis-2016
List of Figures-
- FIG. 1 Paint Protection Film Market Segmentation
- FIG. 2 Market Size & Growth Prospects
- FIG. 3 Leading Brand Dynamics
- FIG. 4 Penetration & Growth Prospects
- FIG. 5 Industry Analysis – Porter’s
- FIG. 6 Paint Protection Film Market – PESTEL Analysis
- FIG. 7 Paint Protection Film Market Share by Application, 2016 & 2024
- FIG. 8 Paint Protection Film Market Share by Region, 2016 & 2024
Ameri Research implies a unique methodology of published information and primary research to bring key insights to customer decision making process. Our analytics model helps us to understand the structured and unstructured information from various sources. Key steps involves in the process are as below-
- Analyzing Published Information- Access to large pool of paid and unpaid published information via different sources and analyzing market trend.
- Setting Foundation- Input from analysis of secondary sources set our foundation to market analysis and helps in setting the scope for further research. Setting the scope involves Ameri Research proprietary statistical model, discussion with industry leaders, internal brainstorming, key discussion pointers from various forums etc.
- Need Gap Analysis- Defining the gap between our scope and availability of information.
- KOL Panel Discussion- Focused Group Discussion with a structured discussion guide to fine tune the gap and deriving the factors driving/restraining the market trend.
- Quantitative Research- Sampling large number of industry players, Education/Research Institutes, Government bodies, NGOs, Individual acclaimed researchers and conducting the primary interview with a structured questionnaire.
- Data Triangulation- We apply bottom-up demand approach or top-down estimation or a combined approach to triangulate the data points.
- Analyst Comment- Each of our analysts carries large pool of experience from domain perspective and add their value which is directional in nature
